One sector where digital signage has become incredibly popular is in healthcare. Surgeries, dentists, hospitals and other medical practices are increasingly installing digital signage displays to educate, inform and as an advertising platform.
Digital signage is ideal for healthcare locations, not just because of the importance of getting important healthcare information to patients but healthcare settings have several key advantages for using digital signage.
Firstly, in healthcare environments the audience tends to be captive. That is, whilst waiting for appointments, there is little else to do and screens provide a diversion that patients can’t help looking at.
Secondly, for advertisers, healthcare settings provide a clear demographic. People in clinics and waiting rooms have a clear interest in healthcare products, while ascertaining other demographics from the healthcare setting is possible too. Mothers with children commonly frequent doctor’s surgeries because of the early year’s vaccination programmes and other childcare needs, while pensioners provide a higher demographic in healthcare settings because of the nature of getting old, so advertisers have a clear idea what type of person will be watching their content.
For healthcare practitioners, having a clear advertising audience enables them to negotiate a great deal with advertisers. It is common in healthcare settings to have advertisements and healthcare information interlaced together, with the advertising more than paying for the screen and providing a revenue stream for the healthcare environment.
Digital signage also enables displaying of notifications for both patients and staff. As digital signage allows the immediate uploading and dissemination of information, important information can be spread around a hospital environment, instantly. It also provides effective communication for staff members, a notorious difficult task in large-scale healthcare settings.
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