Tag: outdoor digital signage

Outdoor Digital Signage Audience Potential

Outdoor Digital Signage is not yet as popular or as widespread as screens used in indoor environments such as subways, metros, airports and shopping malls. The additional cost of outdoor digital signage combined with the challenges of protecting outdoor screens from the weather, mean outdoor digital signage has some way to go to catch up.

Outdoor Digital Signage for Boosting a Building’s Image

Whether a premises is based on a trading estate, along the high street or is a public building in the heart of a local community, presenting the right image to people is people is important, no matter what the business. Outdoor digital signage will boost a building’s image.

Outdoor Digital Signage Costs

Outdoor digital signage is more expensive to implement than using indoor displays. Not only is the installation more costly, with the networking and powering of the screen complicated by the outdoor location, but also outdoor screens are more expensive as they are waterproof and are designed to cope with the variable temperature extremes that screens face throughout the year.

Outdoor Digital Signage for Businesses

Outdoor Digital Signage is essential for all businesses. Whether a service provider, retailer, manufacturer or office building, signage is require for all sorts of applications, from showing people where the toilets are, to preventing smoking, and relaying important information.

Outdoor Digital Signage – the Top five Applications

While indoor digital signage is everywhere, from gas stations to convenience stores, airports to shopping malls, outdoor digital signage is not as ubiquitous. Due to the higher costs and the need to protect screens form the elements, outdoor digital signage is not yet as popular as indoor signage, but the medium is growing exponentially, with more and more outdoor screens being installed in various locations, and for various applications.

Outdoor TV Cabinet – Ideal solution for outdoor TV viewing

There was a time where the only place you would see a TV was in the front room of somebody’s home. Old CRT TVs were just to big and bulky to be used out of the home, except for rare installations in places such as railway stations, however, having an outdoor TV cabinet for entertainment purposes was unheard of.

Position Matters – effective placement of digital signage displays

Digital signage can be an effective method of communication. From advertising to information provision, a digital signage screen is a flexible, eye-catching and efficient method of getting your message across. However, a badly placed screen is not going to maximise the effectiveness of digital signage, so making sure a screen is placed in the right location is key for successful digital signage implementation.

Outdoor Digital Signage – Thinking Beyond IP and NEMA Ratings

Outdoor digital signage has a lot to contend with; from weather elements, such as rain, sleet, snow and hail, to extreme temperatures and risk of physical impact. Most outdoor digital signage enclosures are built to international standards such as the European IP rating and NEMA codes (National Electrical Manufacturers Association). While these rating systems are very useful for working out the level of protection an outdoor digital signage enclosure offers, they are not exhaustive and don’t guarantee a device will function without problems in an outdoor environment.

Armagard LCD Enclosures at Integrated Systems Europe (ISE) 2012

Armagard are exhibiting at ISE in Amsterdam in January and will be showing off several new products in their LCD enclosure and digital signage range. Promised to be the largest professional AV and systems integration trade show held in Europe, Integrated Systems Europe 2012 (ISE) runs from 31st January to 2nd February at the Amsterdam […]

Digital Signage–Making the most of Retail Space

Digital signage provides retailers with an effective form of promotion, branding and a method of manipulating customers to change their buying habits. A well-placed screen at a point of sale location or above popular items can inform customers of offers and other products that the retailer is trying to popularise. Furthermore, digital signage screens are a great method of reinforcing branding information, helping to instil company and manufacturer names and logos into people’s memory.