Tag: outdoor digital signage

Digital Signage for the Beginner

Digital signage is an effective and cost effective method of marketing made possible by the development of flat screen TV devices such as LCD (Liquid Crystal Display) and plasma. Because of the flatter design of LCD and plasmas they can be used in a similar way as traditional print media such as posters and bill […]

Getting the Most out of Digital Signage – The Captive Audience

One of the greatest advantages of digital signage compared to other advertising media is its flexibility and the ability to target captive audiences. A captive audience, as the name suggests is an audience that can’t get away from your message and there are many areas in our day to day to lives where we become […]

Digital Signage it is not all Advertising – innovative and important uses for outdoor LCD screens

A lot of people in the digital signage industry often forget that there are more used for digital out of home media than just advertising. Obviously advertising was one of the foundations for this burgeoning industry and is still a large part of the digital signage industry. However, more and more alternative uses for digital […]

The Best Locations for Digital Signage

With such an excitable atmosphere around the digital signage and out of home advertising industry it is forgivable for people to assume that using LCD TVs for the purposes of digital advertising is an easy method of generating business. However, implementing digital signage is not straight forward and the process is riddled with pitfalls. However, […]

Outdoor Digital Signage to Boost Trade in Retail

Sale, sale, sale! It seems no matter what time of year you walk down the high street, there are hundreds of stores with signs outside proclaiming sales and special offers. And yet, how often do you ever find yourself compelled to go into a shop just because they have a sale sign outside? The truth […]

LCD Enclosures – the perfect environment for an LCD TV

TV screens are now being used for far more purposes than just home entertainment. Digital signage is a fast growing industry where LCD and plasma screens are being used for the displaying of advertising and branding messages. However, modern LCD screens (and plasmas) simply can’t be taken into these sorts of areas without some consideration […]

Using Flat Screen TVs Outside? Methods of Protection

There was a time where the only place you would find a television was in somebody’s from room or perhaps in a bar or pub. Now TVs are being used almost everywhere for all sorts of reasons; from outdoor entertainment to digital advertising and signage. Normal TV systems have come a long way since the […]

Getting the Best Return on Investment out of Outdoor Digital Signage

Getting a return on investment is vital when embarking on any marketing campaign but with such a potentially high outlay involved with the initial implementation of digital signage, establishing a ROI is vital. Nobody wants to spend money unnecessarily; however, it can be a common occurrence when planning a digital advertising campaign making any return […]

Digital Signage on the Move

Digital signage is a modern buzzword for the use of electronic screens as an advertising medium. LCD, plasma and LED are all being used as modern digital billboards and there are few places where this new medium is not being implemented. However, digital signage hass been around for a few years now and while its […]

Preparing an Outdoor Digital Signage Campaign – things to remember

Digital advertising has become a boon for many industrial sectors and business in recent years and as a form of marketing it is relatively cheap (other than the initial outlay) flexible and dynamic. However, most digital signage deployment in indoor areas is restricted by the people that are visiting the building that it is in. […]