Tag: outdoor digital signage

Importance of the Flexibility and Scalability of Digital Signage

Digital signage is a relatively new innovation. Using flat screen TVs for out of home advertising has, despite its massive growth only been around for the last decade and day by day the industry is changing. In planning any digital signage campaign it is important to remember to ensure the system you install is both […]

Protecting Outdoor TVs from Attack

Over the last few years, more and more bars, restaurants and pubs are using outdoor TVs to entertain patrons. Prompted by smoking bans and the increase in flat screen technology (combined with the fall in price of modern screens) outdoor TVs are now a popular feature of many pub gardens. And it’s not just pubs […]

Digital Signage and the Law – Importance of responsible installations

It is quite common on many empty city walls and properties to see the words: ‘Bill posters will be prosecuted.’ Irresponsible outdoor advertising has been responsible for legislation preventing the unauthorised use of outdoor advertisements as well as blackening the name of those responsible street advertisers. A similar problem is now arising with the arrival […]

Digital Signage and Hotels

Hotels are a great place for digital signage. Signage screens can be used to provide all sorts of information to customers and patrons, and as hotels are a hotbed of activity catering for everything from weddings to conferences, the opportunities for digital signage doesn’t stop there. There are a great many ways of using digital […]

Outdoor Advertising Tips – Going Digital

Outdoor advertising has always been a cost effective and successful method of raising brand awareness. Fly posters, bill boards and hoardings on high streets and bus stops are a great way of displaying a message to a broad base of people that will be passing by each day. However, advertising is not as effective as […]

Keeping Your Digital Signage Protected

Protection for digital signage and advertising systems is often overlooked by keeping the screens protected and running in conditions that are suited for an LCD screen, is important to ensure you maximise the cost of implementing them in the first place. Implementers of outdoor digital signage often look to securing their digital signage systems from […]

Outdoor Digital Signage – The Future of Billboards and Posters

Outdoor advertising has always been an essential part of marketing and outdoor advertisements create colour and are part of our everyday world outside. Without outdoor advertisements the streets and boulevards around our neighbourhoods would look quite different and some locations such as New York’s Time Square or London’s Piccadilly Circus would be unrecognizable. From bill […]

LCD Enclosures – A Fresh Approach to Outdoor Digital Advertising

Digital advertising is changing the shape of marketing by introducing more colourful and engaging imagery which is slowly replacing the traditional methods of advertising used for so many years. By using flat screen TV devices, moving images can be used to replace the tired static messages used in conventional signage and its not just in […]

Limitations to Digital Advertising

Digital signage and digital out of home advertising have become buzzwords in marketing and advertising circles and you may be forgiven in thinking that this new media is the be-all and end-all of marketing. However, as an advertising media digital signage is not without its drawbacks and limitations especially when you compare it to other […]

LCD enclosures – A Simple Approach to Outdoor Digital Signage

Digital signage is great method of marketing and raising brand awareness however, one of the biggest drawbacks of digital signage and out of home advertising is the complexity of setting up a campaign and the initial costs involved. Not only does the content have to be created and uploaded but also the screens have to […]