Tag: outdoor digital signage

Digital Advertising and Taking the Next Step – Outdoor Digital Signage

Since LCD screens were first used as out of home advertising, digital signage has gone a long way. LCD displays and screens are no cropping up almost everywhere: Gas stations, waiting rooms, surgeries, and pharmacies; not to mention the myriad of store and high street retailers that are installing digital signage for advertising. In fact, […]

Advantages of Stainless Steel in Digital Signage – LCD Enclosures

Stainless steel is an important material in digital signage applications. LCD screens are now used in a whole host of environments and areas. From retail to outdoor digital signage; hospitals to use in factories and industrial areas; LCD screens can be found everywhere. In many of these areas and applications, wash down and general cleanliness […]

Budgeting for Digital Signage Campaign and the Hidden Costs

There has been a dramatic fall in the price of modern TV technologies. LCD and plasma screens are now available at a far lower cost than their bulky predecessors the CRT was ever available for. This is one of the reasons that digital signage has expanded so rapidly and is now one of the fastest […]

Advertising on LCD Displays

There was a time that if you wanted to advertise your product, brand or business you would have to turn to an advertising company who would print and erect the advertisements for you. Whether it was a press advert, billboard or poster campaign, there was little choice in how you could go about it. However, […]

Protecting Digital Signage in Outdoor Locations

Outdoor digital signage is a world apart from using screens and displays in indoor environments. Your average in store digital sign operates in a location not too dissimilar to those of the home entertainment environment that displays such as LCD or plasma were designed for. Outdoor locations however, are not conducive to the operation of […]

The Roadside Battle – Digital Signage along Highways

One of the fastest growing areas for outdoor digital signage is the use of large outdoor screens along roadsides. These digital billboards are replacing the giant print hoardings along highways, roads and expressways. However, following concerns about this dynamic medium’s affect on drivers and whether they could cause a distraction has seen digital roadside hoardings […]

Digital Signage to Play a Part in the UKs General Election

With a general election announced for the UK, voters have been inundated with campaign messages from all the main parties. From part political broadcasts on TV to giant roadside billboards, the UK electorate is used to receiving political messages from the great and the good. However, the forthcoming general election is the first time in […]

Four Key Aspects for Planning a Digital Signage Campaign

Amongst retailers and advertisers, digital signage has become a buzzword for a cost effective and practical method of promotion, advertising and raising brand awareness. However, digital signage is not simple or straight forward and there are many pitfalls to consider before embarking on any campaign, however, below are four aspects that should be thoroughly considered […]

Digital Signage on a Shoestring

Despite the falling costs of TV screens such as LCD (Liquid Crystal Display) or plasma, digital signage is still not what you would describe as a cheap endeavour. Not only do the screens, content and distribution systems have to be purchased but also digital signage enclosures used to house and protect the screens are also […]

LCD Screens for Outdoor Use – Does Brightness Matter?

Digital signage is a fast growing technology with more and more screens being used for digital advertising and out of home media than ever before. One of the fastest growing aspects of this new medium is the use of outdoor digital signage – using screens outside to increase awareness, advertise or pass on information. Because […]