Tag: outdoor digital signage

Digital Signage – TAX and Licences

There has been much discussion and controversy lately about taxation of digital signage screens. Many countries, particularly in Europe have a licensing or taxation policy for televisions. Some of these licensing schemes have been around since TV began (namely the UK’s BBC TV licence) and are designed to pay for public service broadcasting. However, there […]

Screen Media Expo Europe – Reveals the next generation of digital signage

The fifth Screen Media Europe Expo was held in London at the beginning of May where many of Europe’s leading digital signage companies were displaying their latest innovations and products. There were some really exciting ideas on display at the Earls Court exhibition which saw 3195 people visit the show over the two days, an […]

Keeping your Digital Signage Fresh

Traditional print media has been suffering for a long time. A poster or print campaign no longer gets the same results as it would have done several years ago. One of the main problems with this type of advertising is that we are all so used to seeing it that we get used to ignoring […]

Development of Road Signage – from Motorways to Digital Signage Billboards

Signs are everywhere. From those that give us orders, to those that there to warn us of danger we must encounter hundreds of signs each day as we travel around the country’s road networks. Billboards, hoardings and even outdoor digital signage are now a regular feature along roadsides but road signs have gone through a […]

Importance of Choosing the Right Digital Signage Enclosure

There is much to think about when planning a digital signage campaign. You have to source screens, media players and sort out dynamic and engaging content. And with so much to do, it is no wonder that many installers of DS systems neglect one of the most important aspects of any digital advertising or out […]

Novel uses of Digital Signage

You may be excused in thinking that digital signage is all about adverting and while promotional and advertisements make up a large proportion of the uptake in this new technology, there are other uses for digital screens taken out of home. Information Providing information has become a key facet of digital signage technology. Hospitals, schools, […]

Countering Vandalism – With Outdoor Digital Signage

There are many challenges facing outdoor digital signage installers. Placing an electronic device like an LCD in an outdoor location comes with numerous obvious challenges so any LCD enclosure tasked with protecting an outdoor LCD system has to ensure it can protect the device from rainfall, temperature and other elements. However, there are other hazards […]

Choosing a Digital Signage System to Fit your Needs

Digital Signage is often cited as a low cost method of advertising to a large audience. And digital signage can certainly reach a large scale audience but the ROI (Return on Investment) for installing all those screens is not so straightforward. There are numerous different solutions for digital advertising too; from the simple digital poster […]

Advertising Milestones – Digital Signage

There have been many huge steps in advertising over its history. From the first print advertisement following the invention of the Gutenberg press, to the first radio adverts broadcast at the beginning of the twentieth century, these milestones have changed the face of advertising for good. And advertisers know just how important new innovations in […]

What Makes a Successful Digital Signage Campaign?

Digital signage is a new and exciting form of advertising that is rowing in popularity making it one of the fastest growing sectors in the AV industry. However, as any new media, digital signage is prone to successes and failures and installers work out, by trial and error, what works and what doesn’t. But for […]