Tag: outdoor digital signage

Protecting Outdoor Screens during the Colder Months

The winter season brings with it many challenges. The dark nights and cold weather can affect all sorts of things and outdoor digital signage is no exception. The ice and snow can play havoc with an outdoor screen, often leading to permanent failures, so making sure you have adequate cold weather protection for an outdoor […]

Getting the Most from an Outdoor Digital Signage Display

Return on investment (ROI) is a common concern when embarking on digital signage. With higher overheads, outdoor digital signage is even more difficult to assess and ensure a return is made. So, maximising the most out of any outdoor screen is one method of ensuring that you are getting the maximum return on the initial […]

Outdoor Digital Signage – a beginner’s guide

Outdoor advertising is a growing industry. Year on year the sector continues to grow and part of this is down to the emergence of digital out of home (Dooh) displays used for outdoor advertising. While it is now an accepted an increasingly common form of outdoor advertising, outdoor digital signage is still quite a daunting […]

Digital Billboards – Challenges and Hurdles

The world of outdoor digital signage is a quagmire of obstacles and hurdles and yet it is a small wonder that so many people are still prepared to negotiate the challenges and embark on a digital outdoor campaign. The reason for this is perhaps due the many advantages that using display screens for outdoor advertising […]

The Requirements for Protecting Outdoor Digital Signage

Outdoor digital signage is a growing part of the outdoor advertising sector. The growth of digital outdoor signage is continuing with total the digital market now making over 12 per cent of all outdoor advertising in the UK. While there is a greater proliferation of screens in indoor locations, it is unlikely that outdoor digital […]

Keeping the Faith – Advantages of Outdoor Digital Signage for Churches

Modern churches are continually looking for new ways to attract larger congregations and to ensure the local community are aware of coming events in the church calendar. Traditionally, churches have relayed on static notice-boards, posters and even bill boards to get their message across but now, thanks to the growth of outdoor digital signage, this […]

How to Weatherproof an LCD Screen

Using screens outdoors is increasingly becoming common. Outdoor digital signage is now a regular feature on many high streets and retail parks. The advantages of using LCD screens as a signage medium far outweigh any costs: the flexibility; ability to schedule content at specific times of day, such as lunchtime; the eye-catching nature of screens, […]

A Greener Future for Outdoor Digital Signage

There are many advantages to using outdoor digital signage: Its engaging, flexible, versatile and dynamic allowing advertisements to be scheduled for key times and even multiple adverts displayed on a single space. But despite these advantages are there are drawbacks to using outdoor screens for promotion and advertising, especially when it concerns the environment. There […]

Vandalism and Outdoor Screens – A Global Problem

There is no denying the popularity of outdoor digital signage. Outdoor screens are now being implemented in all sorts of areas, particularly those with high rates of pedestrians so it is common to see displays in subways, metros and other public transport hubs. A growing problem for outdoor digital signage and using screens in any […]

Protecting Outdoor Digital Signage from Vandalism and Impacts

One of the most important aspects of running a digital signage campaign is to ensure the screens are fully operational. A dead screen is not only losing revenue it is halting any progression towards getting a return on the investment of installing screens in outdoor locations. Outdoor digital screens have to be well-protected from the […]