Tag: outdoor digital signage

LCD Enclosure – Rugged Display Use

Many of us will have a large flat screen TV in our homes. The growth of the flat panel display has allowed TVs to get bigger and yet be more manageable – weighing a fraction of the amount of the forerunner, the CRT (Cathode Ray Tube). But the increased practicality of the modern flat screen, […]

Simplifying Digital Signage

The digital out of home industry (Dooh) is quagmire of technical expressions, complicated business strategies and hardware challenges often involving multi-discipline teams of software engineers, networking specialists, AV engineers and advertisers. All this can make embarking in digital signage a complete headache and also invoke large set-up costs, the return on which may never be […]

Four Reasons for using Digital Signage in Schools

One of areas where digital signage has found a unique use is in schools, colleges and universities. Always trying to ensure it is at the forefront of technology, educators have found digital signage to be an effective way of providing key information to students, staff members and visitors. The same message can be distributed to […]

Digital Signage News UK 10. 13.2010

Study: Effectiveness of Outdoor Advertising and Digital Signage Outdoor advertising and outdoor digital signage strengthens brands and drives online search, according to new research from the UK. Following on from their market share survey, the UKs Outdoor Advertising Association, in combination with global media networkers, Mindshare have conducted the ‘Brand Building -Power of Outdoor’ study […]

Avoiding Hidden Costs with Outdoor Digital Signage Installation

Outdoor digital signage is becoming an increasingly prevalent medium. Following on from the ubiquitous spread of indoor screens, the use of LCD outdoors, for advertising, promotion and branding as rocketed in recent years thanks to the falling cost of technology and the increase in the number of companies involved in the digital outdoor sector. There […]

Strengths and Weaknesses of Outdoor Digital Signage

Outdoor digital signage is a fast growing advertising medium. Already, it makes up for nearly a fifth of outdoor advertisements and is an effective form of promotion and marketing. Outdoor digital signage is not the same as other outdoor advertising media, though, and any prospective users need to understand its strengths and weaknesses. Strengths What […]

What Type of Enclosure – Protecting Outdoor Digital Signage

Outdoor advertising is a thriving industry, helped in part, by the rise of digital out of home (Dooh) that is now becoming almost as popular in outdoor locations as it is indoors. Outdoor digital signage is a thriving sector of the outdoor advertising industry, taking up nearly a fifth of all outdoor installations – and […]

Growing use of Outdoor Screens – LCDs under the weather

The LCD TV is a familiar sight in most people’s homes. Few people have yet to convert from the old boxy CRT televisions to the modern flat-screen devices. But the living room is neither the only place you will find an LCD TV nor is television viewing the only purpose they are used for. Because […]

Digital Signage and the Advantages of Outdoor

Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It’s effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio. It is being deployed in retail units, transport hubs, concourses and […]

Outdoor Digital Signage – Saving Money with an LCD Enclosure

Using an outdoor screen for promotion, advertising or other marketing makes a lot of sense. As an advertising medium outdoor digital signage is extremely effective; stark, bold, versatile and flexible, modern outdoor digital advertising is far more engaging and noticeable than standard outdoor advertising. But the downside to outdoor digital signage is that there is […]