Tag: outdoor digital signage

UK Outdoor Digital Signage to Double over Next Decade

A report by Kinetic, this week, suggests that outdoor digital signage revenue will double in the UK over the next decade, reaching £260 million by the year 2020. The boost will see total revenue for out of home advertising reach £1.5 billion, almost doubling its current level of £880 million, the company say. Kinetic say […]

Vivid and Visual Communication with Digital Signage

Getting the message across is the most important aspect to out of home advertising. Advertising agencies charge a fortune to come up with memorable slogans and images to help customers sell products on billboards, posters and other outdoor adverts. But with so much static imagery, slogans and advertisements around our high streets, shopping malls and […]

Outdoor Advertising and Young People

Outdoor advertising is one of the oldest forms of advertising in existence. You would think that with the myriad forms of advertising now in existence, such as TV, radio, newspaper, internet and mobile phone, outdoor advertising would be losing its appeal; however, recent research shows that not only is outdoor advertising still generates positive receptions […]

LCD Enclosures – Not Just Outdoor

LCD enclosures provide comprehensive protection for TV screens–waterproofing, temperature control and physical protection. This level of protection makes LCD Enclosures ideal for outdoor digital signage, but this is not the only use for them. Since the rise of the LCD and plasma flat screen, TVs have found their way into a whole host of other […]

Armagard at In-Store Show 2011

Following the success of InfoComm last week, and the level of interest in our range of LCD enclosures and digital signage products, Armagard are attending the In-store Show in London this week, demonstrating our new range of outdoor digital signage and indoor retail products. In-Store Show 2011 is the UK’s largest retail marketing event, and […]

Outdoor Digital Signage Opportunities in India

As the world’s largest democracy and one of the fastest growing economies, India provides plenty of opportunities for outdoor advertisers. With a population of over a billion and a burgeoning middle class, many large multinationals are looking to the subcontinent to grow their businesses. Outdoor advertising is widespread throughout India, but a recent convention suggests […]

Advantages of Digital Signage for Gyms and Leisure Centers

More and more people than ever before are using gyms and leisure centers as an increasing awareness in health and fitness drives people off their couches and into a more active lifestyles. Due to this, gyms and leisure centers are now full of captive audiences, prime recipients for digital advertisers as gym and leisure center […]

Outdoor Digital Signage at the Races

Tic-tac, the traditional trackside bookmaker’s method of communicating betting odds across the course to other bookies has been used it the UK for decades. The system of using hand gestures ensure that bookmakers are offering similar prices around the track, to prevent customers—the punter—from taking advantage of lower prices. Communicating with customers has always been […]

Outdoor Digital Signage and Sexual Imagery

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

Brand Building with Digital Signage

Creating a brand is perhaps the most important aspect of marketing that a business can embark on—especially a retail business. No other form of marketing, advertising or promotion can benefit a business as well as generating a brand. Once a successful brand I established customers begin showing brand loyalty, returning time and time again trusting […]