The Digital Billboard – How TVs are Replacing Fly Posters

Street advertising has long been part of the aesthetics of our high streets. From bus shelters, walls to lampposts, blank spaces are constantly utilised by advertisers and promoters. And why not? After-all, following the initial outlay of printing and posting, once they are up, a billposter, bill board or other hoarding will be seen by […]

The Pitfalls of Implementing Outdoor Digital Signage

Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations – outdoor digital signage is set to do the same ouside. Whilst trailing behind regular out of home advertising, outdoor digital signage is still the fastest growing aspect of this new media revolution. However, as with […]

Industries that can Benefit from Outdoor Digital Signage

Outdoor digital signage is one of the fastest growing sectors in the digital advertising market. One of the reasons for this is the potential audience that an outdoor system can attract compared to any indoor signage. No matter how many people set foot in your premises each day, more people will walk past so the […]

Waterproofing Digital Signage

The number of locations where digital signage is to be found is increasing every day. New installations are springing up all over the place, particularly in outdoor locations. Outdoor digital signage is one of the growing areas of this relatively new industry. Implementing TVs for outside advertising will lead to a larger audience than a […]

Touch Screens: the Future of Monitors and Digital Signage

Touch screens are certainly not a new technology. Touch screen monitors have been around and in use since the 1970’s. However, recent advances in mobile phone technology, computer tablets and PDA’ shave seen touch screen monitors receive a renaissance in recent years. And with a burgeoning digital signage market expecting to continue to expand, touch […]

Starting a Digital Signage Campaign – ROI Tips

Using TV systems for digital advertising has become an incredibly popular method of advertising and marketing with digital signs being erected up and down the high street. However, digital signage is not without its pitfalls and getting a return on any initial investment on a digital advertising campaign can be a challenge, especially if this […]

Ideal Locations for Outdoor Digital Signage

Perhaps the most important aspect of any potential digital signage campaign is working out where the signs are going to be placed. All too often digital signage displays are manufactured and content is created yet there has been little discussion to where the signs are to be placed. However, when it comes to digital signage […]

Digital Signage Posters and Advertising Displays

Getting your message across is the key aim of any marketing strategy. Raising awareness of products and brands is vitally important to many businesses and thanks to the advance in flat-screen technologies such as LCD and plasma screens and their plummeting costs – digital advertising has never been easier. Many digital signage campaigns can be […]

Types of Outdoor Digital Signage Systems

Digital signage is a fantastic way of creating more awareness of products, brands and businesses. Many companies are turning o this new medium as a method of marketing. The advantage of this digital advertising is that once the outlay for the signage system and content are paid for, the system will market a business for […]

Protecting LCD TVs for use in Outdoor Digital Signage

Digital signage is a relatively new concept although the idea of using TV and display systems outside the home has been around for a while but it wasn’t until the development of flat panel thin film transistor (TFT) TVs such as LCD or plasma screens that digital signage really took off. Now there doesn’t seem […]