Advertising Milestones – Digital Signage

There have been many huge steps in advertising over its history. From the first print advertisement following the invention of the Gutenberg press, to the first radio adverts broadcast at the beginning of the twentieth century, these milestones have changed the face of advertising for good. And advertisers know just how important new innovations in […]

What Makes a Successful Digital Signage Campaign?

Digital signage is a new and exciting form of advertising that is rowing in popularity making it one of the fastest growing sectors in the AV industry. However, as any new media, digital signage is prone to successes and failures and installers work out, by trial and error, what works and what doesn’t. But for […]

Outdoor Advertising Tips – Go Digital

Advertisers are always looking for something new to break free from the crowd. The problem with most forms of advertising is that with so much about, people become accustomed to it and to make an impression becomes increasingly difficult. With outdoor advertising this problem is amplified because of the amount of unsolicited bill posters and […]

Step-by-step: Implementing Digital Signage for Beginners

There are few people who are now aware of digital signage. Modern electronic billboards, digital posters and other signage displays are now cropping up all over the place with installs regularly seen in shopping malls, high street store frontages, concourses and even outside restaurants as electronic menu boards. It seems that everybody is getting involved […]

Outdoor Digital Signage – Sunshine Problems

There are plenty of challenges when implementing outdoor digital signage but despite this more and more digital displays are being erected outside to take advantage of the higher audience numbers these outdoor digital advertising displays can generate. While the most obvious challenge for taking a commercial grade LCD display outside is protecting it from the […]

Advertising Techniques – Benefits of Digital Signage

If you are somehow involved with the advertisement industry you will surely be aware by now of digital signage. Perhaps the biggest revolution in advertising since the rise of the internet, digital out of home media (as digital signage is often referred to as) is changing the shape of the advertising landscape. Digital signage has […]

Digital Signage – Providing Information in the Modern School, College or University

Information provision is vital part of all school and educational institutions. From the traditional notice board to modern technology like emails, ensuring staff and students are informed is vital in the successful running of any campus. And while technology like emails has made it easier for staff to provide information to each and every student, […]

Digital Advertising and Taking the Next Step – Outdoor Digital Signage

Since LCD screens were first used as out of home advertising, digital signage has gone a long way. LCD displays and screens are no cropping up almost everywhere: Gas stations, waiting rooms, surgeries, and pharmacies; not to mention the myriad of store and high street retailers that are installing digital signage for advertising. In fact, […]

Advantages of Stainless Steel in Digital Signage – LCD Enclosures

Stainless steel is an important material in digital signage applications. LCD screens are now used in a whole host of environments and areas. From retail to outdoor digital signage; hospitals to use in factories and industrial areas; LCD screens can be found everywhere. In many of these areas and applications, wash down and general cleanliness […]

Budgeting for Digital Signage Campaign and the Hidden Costs

There has been a dramatic fall in the price of modern TV technologies. LCD and plasma screens are now available at a far lower cost than their bulky predecessors the CRT was ever available for. This is one of the reasons that digital signage has expanded so rapidly and is now one of the fastest […]