Advertising with Outdoor Digital Signage – A Growing Media

Outdoor Digital Signage is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the Outdoor Advertising Association (OAA). This is possibly due to outdoor digital signage not only being more engaging to consumers compared to traditional static media but it is also perhaps […]

LCD Outdoor TV Enclosure – Now anyone can have an outdoor TV

Now TV screens have become flatter, lighter and have better picture qualities we are used to seeing them everywhere. Digital signage is the next step in out of home advertising and more and more leisure areas such as gyms, swimming baths, beer gardens and patio areas are starting to install outdoor TVs. More and more […]

Ideal Outdoor Display Areas

Using outdoor TV screens brings real benefits to many businesses. Whatever message or information that you want to get across – more people will see it outside your premises than will inside. There are main two reasons why screens are placed outside premises: advertising – promoting their own or products or brand or those of […]

Outdoor Digital Signage in the UK – Grows to 12 percent of all outdoor advertising

The outdoor digital signage market is growing strongly in the UK. In the second quarter of 2010 the industry is up 16.2 percent on the previous year, reports the Outdoor Advertising Association (OAA). The UK outdoor digital signage market is now contributing to 12.8 percent of the entire outdoor advertising sector making the United Kingdom […]

Retail Advertising – Reasons to go Digital

Digital signage is continuing to grow as a industry sector. One of the largest users of digital screens for advertising, including outdoor digital signage, is the retail sector. The advantages and uses of using digital screens for advertising and promotion are manifold and while in some industries there can be difficulties in establishing the return […]

Digital Signage – The Price of Outdoor Screens

The digital revolution has finally reached the high street with outdoor LCD screens now a popular feature in many retail parks, high streets and even along road sides. With such large potential audience numbers, it is no wonder many digital signage and advertisers are looking to outdoor digital signage as the next step. The one […]

Outdoor Digital Signage – Avoiding the High Costs

There are many advantages to using outdoor screens for digital signage: The audience figures are higher than an indoor campaign There is less digital signage competition It is noticeable to commuters, bus passengers and car drivers But there are disadvantages too, mainly in the cost of installing a screen outdoors and ensuring it will operate […]

Outdoor Screens in Remote Areas

Digital out of home media has come a long way over the last decade. From retail stores and shopping malls to the outdoor digital signage that is being used along roadsides and along high streets – it seems TV screens are now everywhere. And this technology is not just being used for the purposes of […]

Outdoor Digital Signage – Everybody is doing it

Outdoor displays are now becoming commonplace. There is a wide range of industries and applications where displays like LCDs are being deployed in outdoor locations. From outdoor digital signage to promote businesses and brands, to information screens providing timetables at bus stations – much of the advertising and information we receive on the street is […]

Digital Signage – Protection Options for Outdoor Locations

Outdoor digital signage is a rapidly advancing sector of the industry. With so much competition in indoor locations it is no wonder more and more advertisers are taking screens outdoors in the hope of getting higher audiences and increased returns. While using digital screens in an indoor location has become somewhat of a fool-proof activity, […]