UK Outdoor Digital Signage to Double over Next Decade

A report by Kinetic, this week, suggests that outdoor digital signage revenue will double in the UK over the next decade, reaching £260 million by the year 2020. The boost will see total revenue for out of home advertising reach £1.5 billion, almost doubling its current level of £880 million, the company say. Kinetic say […]

Vivid and Visual Communication with Digital Signage

Getting the message across is the most important aspect to out of home advertising. Advertising agencies charge a fortune to come up with memorable slogans and images to help customers sell products on billboards, posters and other outdoor adverts. But with so much static imagery, slogans and advertisements around our high streets, shopping malls and […]

Using Screens in Chilled Environments

Common for supermarkets and food retailers, distribution centres provide an efficient means of storing food ready to replenish the shelves of a districts many stores. Often positioned in central locations, near major road networks, large distribution centres prevent the need for large storage space in the stores themselves. Many of these large distribution centres require […]

Outdoor Advertising and Young People

Outdoor advertising is one of the oldest forms of advertising in existence. You would think that with the myriad forms of advertising now in existence, such as TV, radio, newspaper, internet and mobile phone, outdoor advertising would be losing its appeal; however, recent research shows that not only is outdoor advertising still generates positive receptions […]

LCD Enclosures – Not Just Outdoor

LCD enclosures provide comprehensive protection for TV screens–waterproofing, temperature control and physical protection. This level of protection makes LCD Enclosures ideal for outdoor digital signage, but this is not the only use for them. Since the rise of the LCD and plasma flat screen, TVs have found their way into a whole host of other […]

Washroom Advertising with Digital Signage

Digital signage Advertising is most effective when there is a captive audience. Screens placed in waiting rooms, departure lounges, on buses, trains and other locations where people have little else to do, have more chance of being viewed than those screens placed around shopping malls and other locations where people are busying about. When on […]

Outdoor Digital Signage at the Races

Tic-tac, the traditional trackside bookmaker’s method of communicating betting odds across the course to other bookies has been used it the UK for decades. The system of using hand gestures ensure that bookmakers are offering similar prices around the track, to prevent customers—the punter—from taking advantage of lower prices. Communicating with customers has always been […]

Protecting the Face of a Digital Signage Screen

Protecting outdoor digital signage from the weather is important, which is why outdoor LCD enclosures were devised, to ensure that standard LCD and plasma screens could operate outdoors in no matter what the weather. The most vulnerable aspect of an outdoor display, however, is the screen face, which is also the most crucial part being […]

London’s Big Screens – Outdoor Digital Signage in the Capital

Outdoor digital signage is expanding rapidly in the UK with more and more screens cropping up in towns and cities all over the country. Currently, one in eight pounds spent on outdoor advertising goes on digital, but with rapid growth in the outdoor digital signage market, it is expected that digital may one day overtake […]

ScreenMedia Expo 2011 – Big Thank You to all Who Stopped By

Following another successful ScreenMedia Expo at the Earls Court show last week, Armagard would like to extend our thanks to all those who stopped by and who took an interest in our products. For the second year running, Armagard attended the London ScreenMedia show, and with such interest, the exhibition was well worth the effort. […]