Tag: lcd enclosures

Advertising Techniques – Benefits of Digital Signage

If you are somehow involved with the advertisement industry you will surely be aware by now of digital signage. Perhaps the biggest revolution in advertising since the rise of the internet, digital out of home media (as digital signage is often referred to as) is changing the shape of the advertising landscape. Digital signage has […]

Retailers – Take Your Digital Signage Outside

There are few retailers who have yet to experience the benefits of digital signage. Small advertising screens are in all sorts of retail areas from gas stations to point of sale queues at supermarkets; there seems to be few retail establishments that have taken up this new medium. However, despite the success of this modern […]

Outdoor Digital Signage – Averting Disaster

There has been a surge of interest in outdoor digital signage in the last year or so. More and more advertisers and retailers are seeing the benefit of placing screens in an outdoor location for raising brand awareness or advertising. Digital outdoor advertising has many benefits over indoor systems especially when you consider the potential […]

Digital Signage – Providing Information in the Modern School, College or University

Information provision is vital part of all school and educational institutions. From the traditional notice board to modern technology like emails, ensuring staff and students are informed is vital in the successful running of any campus. And while technology like emails has made it easier for staff to provide information to each and every student, […]

Budgeting for Digital Signage Campaign and the Hidden Costs

There has been a dramatic fall in the price of modern TV technologies. LCD and plasma screens are now available at a far lower cost than their bulky predecessors the CRT was ever available for. This is one of the reasons that digital signage has expanded so rapidly and is now one of the fastest […]

Advertising on LCD Displays

There was a time that if you wanted to advertise your product, brand or business you would have to turn to an advertising company who would print and erect the advertisements for you. Whether it was a press advert, billboard or poster campaign, there was little choice in how you could go about it. However, […]

Protecting Digital Signage in Outdoor Locations

Outdoor digital signage is a world apart from using screens and displays in indoor environments. Your average in store digital sign operates in a location not too dissimilar to those of the home entertainment environment that displays such as LCD or plasma were designed for. Outdoor locations however, are not conducive to the operation of […]

Digital Signage to Play a Part in the UKs General Election

With a general election announced for the UK, voters have been inundated with campaign messages from all the main parties. From part political broadcasts on TV to giant roadside billboards, the UK electorate is used to receiving political messages from the great and the good. However, the forthcoming general election is the first time in […]

Four Key Aspects for Planning a Digital Signage Campaign

Amongst retailers and advertisers, digital signage has become a buzzword for a cost effective and practical method of promotion, advertising and raising brand awareness. However, digital signage is not simple or straight forward and there are many pitfalls to consider before embarking on any campaign, however, below are four aspects that should be thoroughly considered […]

Digital Signage on a Shoestring

Despite the falling costs of TV screens such as LCD (Liquid Crystal Display) or plasma, digital signage is still not what you would describe as a cheap endeavour. Not only do the screens, content and distribution systems have to be purchased but also digital signage enclosures used to house and protect the screens are also […]