Coping With Image Retention and Burn-in

Digital advertising, digital out of home (Dooh) and outdoor digital signage may use similar technology as our home and office TVs but the concept for using LCD displays for advertising, branding and information is a totally different one. Digital signage is not TV and while moving images and transitions are used they are often kept […]

LCD Enclosures – The Last Word in Outdoor Digital Signage Protection

Outdoor digital signage is one of the most effective forms of out of home advertising. No other advertising system can reach as many people for the same start up costs which is why outdoor screens are becoming increasingly common along high streets, concourses and shopping precincts. There are many great advantages to this new media […]

LCD Enclosures – Floor Standing or Wall/Ceiling Mounted?

LCD enclosures are a housing used to protect LCD TVs (and other flat panel displays like plasma) from harmful elements such as rainfall and dust, enabling standard devices to be taken outdoors or in hostile locations. They are versatile and flexible built to the most common size of display and can house almost any make […]

Protection Matters – Outdoor Digital Signage

Outdoor digital signage is part of the whole digital out of home (Dooh) industry that has been rapidly expanding over the last decade. From rather meek beginnings where screens were only erected in a few retail locations, digital signage has exploded with high streets no littered with display screens and LCDs. Even outside, our high […]

Digital Signage Flexibility – Day Parting

One of the great advantages of digital signage is its flexibility. Unlike nearly any other commercial advertising method, with digital out of home, outdoor digital signage and other forms of display advertising, content can be scheduled and tailored to meet specific demographics. This scheduling ability has come from the world of television where it is […]

When the Rains Come – Protecting Outdoor Screens in Inclement Weather

Outdoor digital signage has a multitude of uses: advertising, promotion, marketing, brand building and providing information, making it an extremely flexible, versatile, and reactive medium. There are plenty of challenges to implementing it though. The outdoor screen has to be sited in best location possible, preferably an area with the highest potential audience and that […]

LCD Enclosure – Rugged Display Use

Many of us will have a large flat screen TV in our homes. The growth of the flat panel display has allowed TVs to get bigger and yet be more manageable – weighing a fraction of the amount of the forerunner, the CRT (Cathode Ray Tube). But the increased practicality of the modern flat screen, […]

Simplifying Digital Signage

The digital out of home industry (Dooh) is quagmire of technical expressions, complicated business strategies and hardware challenges often involving multi-discipline teams of software engineers, networking specialists, AV engineers and advertisers. All this can make embarking in digital signage a complete headache and also invoke large set-up costs, the return on which may never be […]

Four Reasons for using Digital Signage in Schools

One of areas where digital signage has found a unique use is in schools, colleges and universities. Always trying to ensure it is at the forefront of technology, educators have found digital signage to be an effective way of providing key information to students, staff members and visitors. The same message can be distributed to […]

Strengths and Weaknesses of Outdoor Digital Signage

Outdoor digital signage is a fast growing advertising medium. Already, it makes up for nearly a fifth of outdoor advertisements and is an effective form of promotion and marketing. Outdoor digital signage is not the same as other outdoor advertising media, though, and any prospective users need to understand its strengths and weaknesses. Strengths What […]