Tag: digital outdoor signage

LCD Enclosures – The Last Word in Outdoor Digital Signage Protection

Outdoor digital signage is one of the most effective forms of out of home advertising. No other advertising system can reach as many people for the same start up costs which is why outdoor screens are becoming increasingly common along high streets, concourses and shopping precincts. There are many great advantages to this new media […]

Winter and Your Outdoor Screens

Winter is a time when many devices struggle operationally. The cold weather, ice snow and prolonged darkness can make it difficult to start the car or operate machinery outside – and it can play havoc with outdoor digital signage too. Cold weather can permanently disable an outdoor screen if proper precautions  aren’t taken as condensation […]

Using Displays in Outdoor and Harsh Environments

The humble monitor, computer display and television have gone through dramatic changes over the last decade or so. The traditional cathode ray tube (CRT) has all but been replaced by the flat panel device – such as the plasma or LCD screen. These modern displays are more versatile in their use and are no longer […]

Protection Matters – Outdoor Digital Signage

Outdoor digital signage is part of the whole digital out of home (Dooh) industry that has been rapidly expanding over the last decade. From rather meek beginnings where screens were only erected in a few retail locations, digital signage has exploded with high streets no littered with display screens and LCDs. Even outside, our high […]

Outdoor Digital Signage – more effective than TV

A recent study has highlighted the effectiveness of outdoor advertising at developing brand awareness and driving more customers to search for brands online. The research, conducted by the British Outdoor Advertising Association (OAA); research company, Millward Brown; and brand company, Mindshare, analysed advertising over five years. The study looked at 326 brands from 25 different […]

The LCD Enclosure – an Introduction

The LCD enclosure is a term that crops up quite often in the world of out of home and digital signage. In brief terms, LCD enclosures are protective weatherproof cases that allow standard or commercial grade screens to be taken outside and used as outdoor digital signage. There is, however, a lot more to the […]

When the Rains Come – Protecting Outdoor Screens in Inclement Weather

Outdoor digital signage has a multitude of uses: advertising, promotion, marketing, brand building and providing information, making it an extremely flexible, versatile, and reactive medium. There are plenty of challenges to implementing it though. The outdoor screen has to be sited in best location possible, preferably an area with the highest potential audience and that […]

LCD Enclosure – Rugged Display Use

Many of us will have a large flat screen TV in our homes. The growth of the flat panel display has allowed TVs to get bigger and yet be more manageable – weighing a fraction of the amount of the forerunner, the CRT (Cathode Ray Tube). But the increased practicality of the modern flat screen, […]

Four Reasons for using Digital Signage in Schools

One of areas where digital signage has found a unique use is in schools, colleges and universities. Always trying to ensure it is at the forefront of technology, educators have found digital signage to be an effective way of providing key information to students, staff members and visitors. The same message can be distributed to […]

What Type of Enclosure – Protecting Outdoor Digital Signage

Outdoor advertising is a thriving industry, helped in part, by the rise of digital out of home (Dooh) that is now becoming almost as popular in outdoor locations as it is indoors. Outdoor digital signage is a thriving sector of the outdoor advertising industry, taking up nearly a fifth of all outdoor installations – and […]