Tag: digital outdoor signage

Outdoor Digital Signage – totting up the costs

Return on investment is a key aspect of deciding whether an outdoor digital signage campaign is worthwhile going ahead with. And while it can be difficult to evaluate the return you are getting, requiring time for the campaign to be assessed. One aspect of the investment, however, can be ascertained accurately: the set-up costs. It […]

Outdoor Digital Signage and the LCD Enclosure – perfect bedfellows

Outdoor digital signage now makes up over ten percent of all outdoor advertising. While not as ubiquitous as its indoor cousin, outdoor screens are never-the-less, appearing up and down the high street providing information, advertising and promotions. This digital outdoor signage market is expected to expand too, with outdoor advertising organisations predicting a continuous rise, […]

Electronic Protection in the Cold

The cold weather is an annual problem many of us have to endure for several months. While scraping the car in the morning and having to wear several layers of clothing can be a chore, the cold weather has far more serious effects on electronic devices. Electronic devices are now ubiquitous in all sorts of […]

The Value of a High Brightness Screen in Outdoor Locations

Outdoor digital signage and other uses for outdoor TVs, such as open-air entertainment and information provision, are the reason why so many screens are now found in outdoor locations. With the advent of commercial grade TV technology and protective LCD enclosures, it is no longer expensive to place a screen in an outdoor location, with […]

Digital Signage News UK 11.17.2010

Ocean Erect Giant Digital Billboard at Birmingham’s Bullring Big screen advertising company Ocean have won a contract with Birmingham’s iconic Bullring shopping centre to install for the city’s first full-motion outdoor digital screen. The screen has been deployed near the famous shopping centre, home to the city’s Selfridges department store, in conjunction with insurance group […]

Advantages of a Floor Standing Digital Signage Unit

With such dramatic growth over the last decade it hasn’t taken digital signage very long to become a mainstream marketing tool, with screens now common in all sorts of locations from doctor’s surgeries, transport hubs, shopping malls to retail stores. Being so much more engaging and eye-catching in comparison to traditional printed posters and signs, […]

Creating the Right Outdoor Digital Signage Content

Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect. […]

Basics of Outdoor TV and Digital Signage Protection

Flat panel screens like LCD or plasma TVs have gone from just being a device to watch TV shows and films on to a wider, more commercial use. Digital out of home (Dooh) is a growing industry and encompasses all sorts of out of home use for commercial screens. Digital signage is perhaps the most […]

Coping With Image Retention and Burn-in

Digital advertising, digital out of home (Dooh) and outdoor digital signage may use similar technology as our home and office TVs but the concept for using LCD displays for advertising, branding and information is a totally different one. Digital signage is not TV and while moving images and transitions are used they are often kept […]

Where to Mount an Outdoor Display Screen

Due to the falling cost of LCD screens and the development of protective LCD enclosures for outdoor use, more and more screens are being installed in outdoor locations and for a variety of reasons: information, entertainment, outdoor advertising or outdoor digital signage. Outdoor screens can be seen in all sorts of locations – flat against […]