Tag: digital outdoor signage

Digital Signage Generates Sales – The Effectiveness of Digital Out of Home Advertising

Having been around for a long time, the digital out of home (Dooh) market is often criticised as being unable to demonstrate its effectiveness. An advertising industry that has been running for over a decade should be able to demonstrate its effectiveness through market research; however, it is always difficult to establish is a lift […]

The Technical Challenges of Outdoor Digital Signage

Installing a screen for advertising, promotion or information in a public location can be a challenge no matter where it is. Digital signage is very technical and the requirements of networking, content uploading, cabling etc. can be a challenge but these are magnified when the screens are placed outside. Outdoor digital signage has all the […]

Digital Posters and Budget Digital Signage Solutions

With most revenues from advertising falling, there is one from of marketing that is bucking the trend – digital signage. More and more screens are being erected in all sorts of locations, from indoor screens in shopping centres, retail stores, to outdoor digital signage along the high street and in transport stations. Because of digital […]

Steel Protection for Outdoor Screens

Screens are now becoming increasingly common in outdoor locations. From digital advertising, outdoor digital signage, information screens to outdoor TVs for entertainment; there are a myriad of outdoor uses for modern flatscreen LCDs and plasma TVs. Protection for these devices is critical in outdoor locations as most screens used for digital signage, advertising or information, […]

Outdoor Digital Signage to Continue Expansion Through 2011

2010 has been a busy year for the digital signage market with the industry growing far faster than other sectors with digital out of home growing by 16 percent last year – which is extraordinary when you consider the global financial problems of last year. And the industry is expected to expand further with analysts […]

Protecting Screens in Outdoor Locations

Outdoor screens are now a popular and common from of information and advertising. Far more practical than static signage, outdoor digital signage has many benefits: Attractive and eye-catching outdoor digital signage will be far more noticeable than static signage. Moving images and transitions draw the eye and make the content really stand out. Remote uploading […]

Synchronising Digital Signage

One aspect of digital signage that is very rarely talked about is the need for synchronisation, especially amongst networked systems. If a network of signs, especially outdoor digital signage used to deploy time-critical information such as timetables, emergency warnings or other time crucial content, is not properly synchronised, delays of minutes, hours and even days, […]

How Outdoor Digital Signage Could Improve Your Business

In such a competitive environment, nearly all businesses are looking for new methods to get ahead of the competition. This is one of the driving forces behind the digital out of home (Dooh) revolution of the last few years, where digital signage has begun to become as commonplace as other forms of out of home […]

UK Outdoor Digital Signage Continues to Thrive

While nobody can deny that digital out of home (Dooh) is continuing to grow, this growth is slowing down in the indoor market as indoor advertisers are reaching a zenith. There is, after-all, only a limited amount of space where screens can be situated and digital indoor, in many towns and cities, is ubiquitous. The […]

Outdoor Digital Signage it is not just advertising – Other Uses of outdoor screens

While outdoor digital signage has emerged as large sector of the total outdoor advertising market, with LCD screens placed in all sorts of locations, from high streets to train stations; advertising is not the only use for outdoor screens. Information displays are common, especially around transport hubs and in city centres – used for things […]