Tag: digital outdoor signage

Outdoor Advertising – Going from Print to Digital

Outdoor advertising is one of the oldest forms of marketing. From the earliest days of printing, and before, advertising outdoors is a direct and effective form of promotion. Outdoor advertising is also fairly low cost when you compare it to other forms of mass-marketing. There are disadvantages of outdoor advertising though. While the footfall and […]

How Going Outdoors can Boost your Digital Signage Campaign

Digital signage, the latest in out of home advertising, has seen a dramatic explosion over the last decade. Screens, used for displaying promotional material, branding and advertisements, are now a familiar sight in all sorts of locations. Commonly seen around shopping malls, in retail stores, gas stations and convenience stores, not to mention around airport […]

Five Challenges of Using Outdoor Information Screens

Providing the public with information has always been a challenge for many businesses and industries. From transport hubs like railway stations needing to keep people informed of delays and cancellations on the platform, to displays relaying ticket prices and show times outside theatres– using modern display screens is by far the most efficient method of […]

The Big Differences in using Digital Signage Indoors and Out

Digital signage is one of the most effective forms of out of home advertising providing both, value for money and a large audience reach, unparalleled by other forms of out of home advertising. Digital signage is commonly found in areas of high footfall such as airports and other transport hubs, shopping malls and retail parks, […]

Digital Signage – Exclusivity and Modernity

If you go into an exclusive store, shop or boutique these days, it is more than likely you will come across digital signage screens promoting items or being used for brand awareness. Indeed in some exclusive stores, digital screens have all but replaced the traditional print media and even outdoor digital signage is being deployed […]

Outdoor TV Enclosure for Protecting LCDs Outside

Many different reasons exist as to why people wish to use a TV screen outdoors. Businesses are keen to promote their products with outdoor digital signage, service industries such as transport companies wish to keep patrons informed of timetabling and delays, whilst householders and bar and pub landlords, are deploying TVs outside for entertainment. Whatever […]

Installing an Outdoor Screen – Increasing Viewability

There are a myriad of different reasons for using an outdoor screen: outdoor digital signage, information displays or outdoor entertainment, are just a few of the reasons why modern LCD and plasma screens are being erected outdoors. Screens used for outdoor digital signage are far better suited for the purpose than standard two dimensional signs […]

Dooh on a Budget – Cost Effective Solutions

Digital out of home (Dooh) is a just a handle for the more commonly known digital signage. This is basically the use of modern flat screen TVs like plasmas or LCDs (liquid crystal displays) used out of the home environment for advertising, branding, information or promotion. While Dooh is a fast-expanding and burgeoning industry, there […]

Step-by-Step – Erecting a Screen Outdoors

There are numerous reasons for using a modern flat screen TV outside, whether it’s for outdoor entertainment, watching the TV in the backyard; outdoor information screens, providing real-time information and content; or outdoor digital signage, providing a modern approach to outdoor advertising. Placing a screen outdoors does come with some challenges, however, particularly with protecting […]

Weatherproof LCD Screens – Any Make, Any Model Waterproofed

With a veritable explosion of LCD and plasma screens over the last decade there is now an almost unlimited choice of make, size and models. From small compact 10” screens for bedrooms to giant 70” displays used in out of the home as digital signage. And modern flat screen devices are not just used indoors, […]