Tag: digital outdoor signage

Using Audio with Digital Signage – Good Idea?

While digital signage is mainly concentrated on visual imagery, using modern LCD and plasma screens to provide advertising, branding and promotional content, one feature of the television hardly used is the speakers. Audio is rarely used for digital signage applications but why is this? Surely, as TVs at home provide sound, why can’t out of […]

Outdoor Digital Signage for Emergencies

Communicating with people is never more important than when an emergency situation arises. In indoor locations, fire alarms and other audible signals ensure that workers, staff, visitors and other people in a building are made aware of the emergency and potential risk. But things are not as simple in outdoor locations. Audible signals are not […]

LCD Enclosure – A Simple but Robust Solution for Outdoor Screens

An outdoor screen offers many advantages for businesses, homeowners and institutions. LCD screens provide an effective, engaging and efficient way of providing entertainment, communication and information in an outdoor environment, but do require protection to sure operability in varying weathers and environments. Designed for indoor use, most LCD screens can’t operate in outdoor environments not […]

Digital Signage Getting Cheaper and Easier

When LCD screens first started being deployed out of the home for advertising, promotion and branding, digital signage was an expensive business. With the cost of screens, media players, networking and installation, only large advertising companies could get involved. But as the digital out of home industry continues to thrive, the cost of the technology […]

Restaurant Digital Signage

Digital signage provides many advantages for businesses and none more so than the restaurant industry. Digital signage provides restaurants, diners and eateries with many advantages and uses. Advertising Providing advertising and promotion for restaurants and diners help draw in customers. During lunch and other meal times, town center eateries face stiff competition. Often, customers by […]

Outdoor Communication with Digital Signage

Communication in outdoor locations can prove a challenge for many businesses and institutions. Colleges and universities, for instance, have campuses spread over large areas, but an effective form of outdoor communication is essential—especially in times of emergency. While many businesses, such as distribution hubs, find the need to communicate to lorry drivers, staff and visitors, […]

Modern Advertising Posters

Posters have provided advertising content for over two hundred years, ever since the development of lithography at the end of the 18th century. With innovative typography and colour images, posters became an expressive form of communication, combining advertising and art. For over a century, posters have been one of the most widespread forms of advertising […]

The use of Digital Signage in Healthcare

One sector where digital signage has become incredibly popular is in healthcare. Surgeries, dentists, hospitals and other medical practices are increasingly installing digital signage displays to educate, inform and as an advertising platform. Digital signage is ideal for healthcare locations, not just because of the importance of getting important healthcare information to patients but healthcare […]

Digital Signage: Changing the Face of Outdoor

Out of home advertising is perhaps the oldest form of advertising still in use. Used long before TV, radio and newspaper advertising, out of home is still going strong today. With such potential high audiences, advertisers target commuters, drivers and pedestrians, with places like public transport offering captive audiences and generating high returns for advertising […]

The Three Major Environments for UK Outdoor Digital Signage

While still trailing behind indoor screens, outdoor digital signage is becoming increasingly more prevalent. Three major locations, however, dominate outdoor digital signage: roadside, transport and retail. Transport The leading outdoor digital signage environment with 50% of all spent revenue is transport. Including signs placed on subways in train stations and airports, the transport industry also […]