Tag: digital outdoor signage

Digital Signage Content – Simply Does It

Digital signage is one of the fastest growing forms of advertising. Many indoor locations with high footfalls, such as shopping malls, concourses and airports have LCD screens providing advertising and promotional content. And even around high streets and city centres, outdoor digital signage is becoming a popular feature. Having been around for several years now, […]

Weather and Outdoor Screens

When a screen is being used outdoors for such purposes as outdoor digital signage, it is fairly obvious that it is going to need protecting from the weather. However, protecting a screen from outdoor elements is not as easy as it may sound, and several important factors need taking into consideration. The first problem with […]

LCD Enclosures – Equipped for the Unexpected

Using screens in outdoor locations means protecting them protected from the elements; keeping a screen dry, making sure the temperature never veers from the LCD’s operational optimum, and providing physical protection are all essential for outdoor digital signage and other exterior screen uses. It is possible to assess easily many of the hazards that can […]

Outdoor Advertising Signs – Digital Versus Static

Out of home advertising is one of the oldest forms of promotion. From the Romans to Victorians, signs have always adorned our high streets and city areas. With the advent of printing during the eighteenth century, out of home advertising exploded and by the twentieth century signs, posters and billboards littered nearly every space, blank […]

Digital Menus and their Effectiveness

While high-end restaurants enjoy the privilege of having bookings and knowing who will be eating and when, lower end restaurants, fast food eateries and diners, depend upon passing trade and spontaneous decision-making from their patrons. Competition is high in the food industry; whether it’s a fast food restaurant nestled amongst several similar establishments, or a […]

The Value of Outdoor Digital Signage

When people consider using outdoor digital signage, one thing that is an important factor in the decision-making is whether the investment is going to be worth it. There is little point spending money on an outdoor display if it fails to increase sales (if advertising) or generates enough customer satisfaction to make it worthwhile. Assessing […]

Digital Signage in the Middle East

One region with a growing demand for digital signage is the Middle East. Countries like Dubai and Bahrain have burgeoning middle-classes, and as digital signage is a growing advertising medium, employed by many big name retailers, its growth is expected is understandable in such locations. The Middle East is not an easy place to deploy […]

When a Screen breaks – so do your plans for ROI

When investing in digital signage, one of the main concerns people have is getting a return on the investment. Digital signage costs money. With the price of screens, media players, content creation and installation far from cheap, working out when this investment starts to pay off is not only difficult, but is made more complicated […]

Outdoor Advertising Falters in the UK – But Digital Continues to Grow

Outdoor advertising in the UK, which has enjoyed steady growth for the last few years, is beginning to show signs of faltering; however, outdoor digital signage is still growing, according to the UK’s out of home advertising trade body, The Outdoor Media Centre. The total revenue for outdoor advertising fell by 1.2 percent for the […]

Rioters and Looters Profiled on Outdoor Digital Signage

After a troubled week in England that saw riots and looting in several major cities, police are beginning the task of bringing suspects to book, and are using digital signage to help. With so many looters caught on CCTV cameras and snapped by onlookers using mobile phones, police have been using several outlets to profile […]