Tag: digital outdoor signage

Digital Signage and the Problems of Downtime

Downtime is perhaps the biggest problem for digital signage. A dead screen is not only unsightly, but also costing money for as long as it isn’t working. All that investment in hardware, content, networking and installation is failing to get any return while the screen is down. For advertising screens, downtime also costs in lost […]

The Rise of Corporate TV Channels

One thing that has arisen due to the internet and introduction of digital cameras, is the ability for nearly anyone to create a film or video. YouTube remains one of the most popular internet sites where thousands of videos are uploaded each day, and increasingly, YouTube has become a platform for companies and businesses. Most […]

Problems with the Sun

While most businesses that decide to use an outdoor screen, whether for outdoor digital signage, information or entertainment, realise the need to protect the screen from the elements, all too often, one aspect of outdoor screen use gets forgotten—the sun. The sun can cause several problems with an outdoor screen, which lead to viewing problems. […]

Eco Friendly Digital Signage

More and more firms are looking to becoming more environmentally aware. With climate change and CO2 emissions a factor in many industrial and business decisions, providing an eco friendly platform for communications is becoming increasingly important to many businesses. Digital signage does have some eco-friendly benefits. Compared to static signage, which has to be printed, […]

Outdoor Screens and the Impression of Modernity

We are living in a technically advanced world. Computers, mobile phones and other technology have infiltrated nearly all aspects of our daily lives and technology shows no sign of abating. And it’s not only the younger generation that use Twitter, social networking, iPads and other modern phenomenon, the technology is now ubiquitous in almost all […]

Digital Signage in Libraries, Museums and Galleries

Signage in public spaces such as libraries, museums and galleries, plays an integral role in communication and improving the experience of customers. Finding your way around a museum, or learning about upcoming events at a gallery is an essential aspect of the whole experience and increasingly, more and more of these public buildings are implementing […]

Raunchy Outdoor Ads Banned in the UK

The UK has Government has announced new rules affecting outdoor advertisers, including outdoor digital signage, effectively banning sexually provocative content and restricting outdoor content placed close to schools. The new rules, aimed at combating the sexualisation of children, means that any outdoor advertisement placed within 100 yards of a school will have to adhere to […]

Outdoor Screens – Choosing Landscape or Portrait

When using outdoor screens for outdoor digital signage or information, once choice that requires some thought is the orientation of the screen. When using television at home to watch regular programming or DVDs, the screen is in landscape mode, with most screens implementing widescreen to provide a 16:9 aspect ratio (16 units wide, 9 high)

Outdoor Digital Signage – Making your Own Content

With the falling cost of LCD screens and the ease and practicality of LCD enclosures, outdoor digital signage is no longer only for big businesses and advertisers. More and more smaller companies and institutions are installing outdoor screens for communication, branding, providing information or advertising.

Digital Signage Standalone Units

Digital signage comes in all shapes and sizes, from digital posters adorning the walls of subways and concourses to the giant outdoor digital signage billboards along roadside. One form of digital signage that is highly effective for retailers, hotels and other indoor service locations is the standalone or freestanding unit. These kiosk type displays are […]