Tag: digital outdoor signage

Advantages of Steel Enclosures for Outdoor Digital Signage

Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage. But he challenges […]

Step-by-step: Implementing Digital Signage for Beginners

There are few people who are now aware of digital signage. Modern electronic billboards, digital posters and other signage displays are now cropping up all over the place with installs regularly seen in shopping malls, high street store frontages, concourses and even outside restaurants as electronic menu boards. It seems that everybody is getting involved […]

Digital Signage and Controversy

Digital signage is a fairly new technology. Its use has increased dramatically over the last few years and the industry is continuing to expand as more and more people realise the potential of this exciting and new advertising and information medium. However, as with any new technology, digital signage has received its fair share of […]

Digital Advertising and Taking the Next Step – Outdoor Digital Signage

Since LCD screens were first used as out of home advertising, digital signage has gone a long way. LCD displays and screens are no cropping up almost everywhere: Gas stations, waiting rooms, surgeries, and pharmacies; not to mention the myriad of store and high street retailers that are installing digital signage for advertising. In fact, […]

Four Key Aspects for Planning a Digital Signage Campaign

Amongst retailers and advertisers, digital signage has become a buzzword for a cost effective and practical method of promotion, advertising and raising brand awareness. However, digital signage is not simple or straight forward and there are many pitfalls to consider before embarking on any campaign, however, below are four aspects that should be thoroughly considered […]

Digital Signage and Hotels

Hotels are a great place for digital signage. Signage screens can be used to provide all sorts of information to customers and patrons, and as hotels are a hotbed of activity catering for everything from weddings to conferences, the opportunities for digital signage doesn’t stop there. There are a great many ways of using digital […]

Getting the Most out of Digital Signage – The Captive Audience

One of the greatest advantages of digital signage compared to other advertising media is its flexibility and the ability to target captive audiences. A captive audience, as the name suggests is an audience that can’t get away from your message and there are many areas in our day to day to lives where we become […]

Digital Signage on the Move

Digital signage is a modern buzzword for the use of electronic screens as an advertising medium. LCD, plasma and LED are all being used as modern digital billboards and there are few places where this new medium is not being implemented. However, digital signage hass been around for a few years now and while its […]

Effective Exterior Advertising with Outdoor Digital Signage

Digital signage is still a new medium but it has become incredibly popular in recent years and is now a multi-billion dollar industry. One of the most popular uptake sectors for this new dynamic out of home advertising has been the retail sector. Stores, pharmacies, department stores and shopping malls have all become veritable galleries […]

LCD on the Move – Travelling Digital Signage

The digital out of home (DooH) revolution has changed the way businesses and organisations relay information. And compared to traditional print media, digital signage is far more dynamic and engaging. In fact, many companies are finding that digital signage is now essential as with so many displays beings used for this purpose, traditional print image […]