Tag: digital outdoor signage

Digital Signage and the Advantages of Outdoor

Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It’s effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio. It is being deployed in retail units, transport hubs, concourses and […]

Outdoor Digital Signage – Saving Money with an LCD Enclosure

Using an outdoor screen for promotion, advertising or other marketing makes a lot of sense. As an advertising medium outdoor digital signage is extremely effective; stark, bold, versatile and flexible, modern outdoor digital advertising is far more engaging and noticeable than standard outdoor advertising. But the downside to outdoor digital signage is that there is […]

Protecting Outdoor Screens during the Colder Months

The winter season brings with it many challenges. The dark nights and cold weather can affect all sorts of things and outdoor digital signage is no exception. The ice and snow can play havoc with an outdoor screen, often leading to permanent failures, so making sure you have adequate cold weather protection for an outdoor […]

Keeping the Faith – Advantages of Outdoor Digital Signage for Churches

Modern churches are continually looking for new ways to attract larger congregations and to ensure the local community are aware of coming events in the church calendar. Traditionally, churches have relayed on static notice-boards, posters and even bill boards to get their message across but now, thanks to the growth of outdoor digital signage, this […]

Outdoor Screens – Use by Industry

More and more LCD, plasma and LED screens are being used in outdoor and there are a myriad of different industries that are now using outdoor screens for many different purposes. Outdoor Digital signage Public Information Direction and Wayfinding Timetables Advertising Advertising is one of the leading uses for outdoor screens and outdoor digital signage […]

Uses of Outdoor Screens – Public Information

Advertising and branding is commonly associated with the use of outdoor screens but outdoor digital signage is not the only use for using a modern flat screen display in an outdoor location; indeed, providing public information is by far the most common use of outdoor displays. From railway stations, bus stops and high street kiosks […]

Keeping Outdoor Screens Cool

Outdoor digital signage is the fastest growing outdoor advertising sector. In the USA, mainland Europe and the UK – outdoor screens are becoming commonplace; used for signage, information and entertainment. But using screens outdoors is a new preoccupation and it can be all too easy to underestimate the requirements of the screen and the location […]

Outdoor Digital Signage in the UK – Grows to 12 percent of all outdoor advertising

The outdoor digital signage market is growing strongly in the UK. In the second quarter of 2010 the industry is up 16.2 percent on the previous year, reports the Outdoor Advertising Association (OAA). The UK outdoor digital signage market is now contributing to 12.8 percent of the entire outdoor advertising sector making the United Kingdom […]

New Football Season – Outdoor Digital Signage for Stadium Advertising

The new Premiership Football season is underway with the twenty top flight teams in the UK battling it out for one of football’s most coveted titles. The beautiful game is now big business, with the value of players and stadia worth billions of pounds. And while shirt sponsorship and ticket sales recoup a large proportion […]

Outdoor Digital Signage – Avoiding the High Costs

There are many advantages to using outdoor screens for digital signage: The audience figures are higher than an indoor campaign There is less digital signage competition It is noticeable to commuters, bus passengers and car drivers But there are disadvantages too, mainly in the cost of installing a screen outdoors and ensuring it will operate […]