Tag: digital advertising

Totem Digital Signage Unit – New Year, New Totem

Need a fresh advertising idea for the New Year? Digital signage enclosure specialists, Armagard, discuss the distinct advantages of a totem digital signage unit.

Digital Advertising Marking the End of Print

In just a few decades, digital media has all but replaced the old analogue world. First, it was the vinyl LP that disappeared in favour of CDs and then digital downloads. Next, video tapes vanished as DVDs and digital on demand service replaced them. Then the film camera, and now, thanks to devices such as the iPad and Kindle Reader, the eBook is slowly replacing the traditional hardback and paperback.

Digital Advertising – Its Effectiveness at influencing Purchasing

Digital signage has become a common retail tool. Digital advertising screens provide plenty of benefits to retailers such as providing an immediate and simple method of uploading promotional and branding content. But digital advertising screens has a more direct effect on shoppers too, helping to influence and The UK’s Outdoor Media Centre has conducted research into the effectiveness of outdoor advertising, including digital advertising at influencing people’s choices and behaviour when they are out shopping.

Digital Poster – digital signage made easy

With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much […]

Ways to Get Noticed – Creating that Different Digital Signage Campaign

Digital advertising has been around for quite a few years now. It is now a ubiquitous medium found everywhere from outdoor digital signage on the high street to the digital poster in shopping malls, retail units and even doctor’s offices. It has become so common that one of the fundamental reasons for investing in digital […]