Outdoor Digital Signage to Boost Trade in Retail
Sale, sale, sale! It seems no matter what time of year you walk down the high street, there are hundreds of stores with signs outside proclaiming sales and special offers. And yet, how often do you ever find yourself compelled to go into a shop just because they have a sale sign outside? The truth […]
LCD Enclosures – the perfect environment for an LCD TV
TV screens are now being used for far more purposes than just home entertainment. Digital signage is a fast growing industry where LCD and plasma screens are being used for the displaying of advertising and branding messages. However, modern LCD screens (and plasmas) simply can’t be taken into these sorts of areas without some consideration […]
Using Flat Screen TVs Outside? Methods of Protection
There was a time where the only place you would find a television was in somebody’s from room or perhaps in a bar or pub. Now TVs are being used almost everywhere for all sorts of reasons; from outdoor entertainment to digital advertising and signage. Normal TV systems have come a long way since the […]
Getting the Best Return on Investment out of Outdoor Digital Signage
Getting a return on investment is vital when embarking on any marketing campaign but with such a potentially high outlay involved with the initial implementation of digital signage, establishing a ROI is vital. Nobody wants to spend money unnecessarily; however, it can be a common occurrence when planning a digital advertising campaign making any return […]
Digital Signage on the Move
Digital signage is a modern buzzword for the use of electronic screens as an advertising medium. LCD, plasma and LED are all being used as modern digital billboards and there are few places where this new medium is not being implemented. However, digital signage hass been around for a few years now and while its […]
Preparing an Outdoor Digital Signage Campaign – things to remember
Digital advertising has become a boon for many industrial sectors and business in recent years and as a form of marketing it is relatively cheap (other than the initial outlay) flexible and dynamic. However, most digital signage deployment in indoor areas is restricted by the people that are visiting the building that it is in. […]
Digital Signage and its Contribution to E-waste
Waste from electronics is becoming a serious concern across the globe. Discarded computers, monitors, mobile phones and monitors are piling up in countries in China, Africa and the Sub-continent. It is estimated within the next 10 years the amount of electronic waste being dumped in countries like this is expected to increase five fold as […]
The Growing Number of Applications for Digital Signage
Digital out of home media (Dooh) is often described as the next big revolution in advertising. However, there is more to the implementation of digital screens than just branding and selling something. Digital signage can be used for a whole host of applications and the number of uses for this new technology is increasing all […]
32” LCD Enclosures for Cost Effective Outdoor Digital Signage
Outdoor digital signage has become a real boon for many businesses. Raising brand awareness, generating custom and driving customers through the doors are just some of the reasons people choose to invest in outdoor digital signage. However, installing LCD displays (or LED and plasma) in an outdoor location is not without its problems and costs. […]
Anti Vandalism Solutions for Outdoor Digital Signage
Digital signage and out of home advertising is making the high street a far more attractive and useful place. Maps are being replaced with interactive wayfinding, restaurant menu boards are now being displayed on LCD screens and even bus shelters have TV screens displaying advertising and entertainment. However, whilst this digital out of home media […]