Outdoor Enclosures – Not Just Digital Signage
Thanks to the explosion of outdoor digital signage screens over the last few years, LCD displays are now becoming commonplace in outdoor locations. The growth of this outdoor digital signage is due in part to the technology designed to protect these devices from the weather and other elements they have to face in outdoor locations. […]
Beat the Smoking Ban – Cost Effective Outdoor TVs for Pubs and Bars
With the smoking ban and recent recession, it is no wonder that the pub and bar trade is suffering. An average of six pubs or bars close everyday*– and things don’t expect to get any better for a few years at least. Temporary reprieves such as the FIFA World Cup, Wimbledon and other sporting events […]
Planning an Outdoor Digital Signage Campaign – Step by Step
Outdoor digital signage has many advantages over other digital advertising. Its greatest benefit is that it is visible, not only to a larger number of passers-by than indoor digital advertising but is also visible to passing cars, bikes, taxis and buses. But there are many pitfalls to installing an outdoor digital signage system so the […]
Will Your Outdoor Digital Signage Cope with a Summer Heatwave?
Summer in many parts of the northern hemisphere this year is becoming one of the hottest in the last few years. Temperatures are expected to rise even further as we head into July and August. And while this is good news for the tourist trade and retailers in general (people tend to spend more during […]
Ways to Get Noticed – Creating that Different Digital Signage Campaign
Digital advertising has been around for quite a few years now. It is now a ubiquitous medium found everywhere from outdoor digital signage on the high street to the digital poster in shopping malls, retail units and even doctor’s offices. It has become so common that one of the fundamental reasons for investing in digital […]
Screen Safe – Digital Signage, Privacy, the Law and Health and Safety
Advertising has always had its critics. Whether on TV, radio and even in the early days of print advertising, there have always been those that find advertising and invasion or privacy. And things are even worse in the modern world. Email spam an unsolicited junk mail is an annoyance to the best of times, whilst […]
Digital Signage – and the problems of Vandalism
Digital signage is a fast growing industry. However, its success, rooted in its ability to display messages to large audiences and being more attractive and engaging to passers-by is also one of the reasons why this new medium is developing some controversy. Not everyone is a fan of digital signage and it has even seen […]
Achieving Your Goals – Tips to Outdoor Digital Signage Success
When planning a digital signage campaign there is much to think about. There is the selection of the screen, the LCD enclosure, the content – not to mention choosing the possible locations the screen(s) are to be located. However, despite all the challenges and pitfalls associated with digital out of home (Dooh) there is one […]
Big Screen – Outdoor TVs for any Budget
We are now all used to seeing large screen TVs outside the open. Either for advertising or information – outdoor digital signage has penetrated most high streets and city centres. And big screen TVs are commonly being installed outside entertainment areas such as pubs, restaurants and bars for viewing sporting events outdoors. But there are […]
Outdoor Digital Signage – The Glitz and Glamour of Vegas on any High street
Digital signage is a new medium. LCD screens, plasmas and other flat screen displays have only been used out of home for the last decade or so. But outdoor advertisers have always implemented technology and moving imagery and there are many famous locations where the advertisements have become famous: Piccadilly Circus in London, Times Square […]