Outdoor Digital Signage – more effective than TV

A recent study has highlighted the effectiveness of outdoor advertising at developing brand awareness and driving more customers to search for brands online. The research, conducted by the British Outdoor Advertising Association (OAA); research company, Millward Brown; and brand company, Mindshare, analysed advertising over five years. The study looked at 326 brands from 25 different […]

The LCD Enclosure – an Introduction

The LCD enclosure is a term that crops up quite often in the world of out of home and digital signage. In brief terms, LCD enclosures are protective weatherproof cases that allow standard or commercial grade screens to be taken outside and used as outdoor digital signage. There is, however, a lot more to the […]

When the Rains Come – Protecting Outdoor Screens in Inclement Weather

Outdoor digital signage has a multitude of uses: advertising, promotion, marketing, brand building and providing information, making it an extremely flexible, versatile, and reactive medium. There are plenty of challenges to implementing it though. The outdoor screen has to be sited in best location possible, preferably an area with the highest potential audience and that […]

LCD Enclosure – Rugged Display Use

Many of us will have a large flat screen TV in our homes. The growth of the flat panel display has allowed TVs to get bigger and yet be more manageable – weighing a fraction of the amount of the forerunner, the CRT (Cathode Ray Tube). But the increased practicality of the modern flat screen, […]

Simplifying Digital Signage

The digital out of home industry (Dooh) is quagmire of technical expressions, complicated business strategies and hardware challenges often involving multi-discipline teams of software engineers, networking specialists, AV engineers and advertisers. All this can make embarking in digital signage a complete headache and also invoke large set-up costs, the return on which may never be […]

Four Reasons for using Digital Signage in Schools

One of areas where digital signage has found a unique use is in schools, colleges and universities. Always trying to ensure it is at the forefront of technology, educators have found digital signage to be an effective way of providing key information to students, staff members and visitors. The same message can be distributed to […]

Digital Signage News UK 10. 13.2010

Study: Effectiveness of Outdoor Advertising and Digital Signage Outdoor advertising and outdoor digital signage strengthens brands and drives online search, according to new research from the UK. Following on from their market share survey, the UKs Outdoor Advertising Association, in combination with global media networkers, Mindshare have conducted the ‘Brand Building -Power of Outdoor’ study […]

Avoiding Hidden Costs with Outdoor Digital Signage Installation

Outdoor digital signage is becoming an increasingly prevalent medium. Following on from the ubiquitous spread of indoor screens, the use of LCD outdoors, for advertising, promotion and branding as rocketed in recent years thanks to the falling cost of technology and the increase in the number of companies involved in the digital outdoor sector. There […]

Strengths and Weaknesses of Outdoor Digital Signage

Outdoor digital signage is a fast growing advertising medium. Already, it makes up for nearly a fifth of outdoor advertisements and is an effective form of promotion and marketing. Outdoor digital signage is not the same as other outdoor advertising media, though, and any prospective users need to understand its strengths and weaknesses. Strengths What […]

What Type of Enclosure – Protecting Outdoor Digital Signage

Outdoor advertising is a thriving industry, helped in part, by the rise of digital out of home (Dooh) that is now becoming almost as popular in outdoor locations as it is indoors. Outdoor digital signage is a thriving sector of the outdoor advertising industry, taking up nearly a fifth of all outdoor installations – and […]