Want an Outdoor Screen for Your Pub?

An outdoor TV in your pub beer garden will attract more customers and increase turnover. If you show live sporting events on an outdoor screen, such as football matches, you can expect more customers, who will stay longer, potentially spending more on food and drink. As soon as you open your beer garden to the […]

Outdoor Digital Signage and Sexual Imagery

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

Brand Building with Digital Signage

Creating a brand is perhaps the most important aspect of marketing that a business can embark on—especially a retail business. No other form of marketing, advertising or promotion can benefit a business as well as generating a brand. Once a successful brand I established customers begin showing brand loyalty, returning time and time again trusting […]

Digital Signage in Distribution and Manufacturing

Digital signage is becoming more and more prevalent. It seems no matter where you go a digital display will be trying to sell or promote something to you. From the gas stations to the doctor’s surgery, shopping malls to even outside the local church, few people can doubt the ubiquity of this new medium. And […]

Armagard Launch Two New Digital Signage Products

Armagard, have launced two new products to their digital signage range: The Outdoor Digital Signage Totem and the Personal Branded Retail Totem are the latest products in Armagard’s burgeoning range of digital signage hardware. The Outdoor Digital Signage Totem is a floor standing enclosure designed to accommodate both 46” and 47” screens, protecting them from the […]

Protecting the Face of a Digital Signage Screen

Protecting outdoor digital signage from the weather is important, which is why outdoor LCD enclosures were devised, to ensure that standard LCD and plasma screens could operate outdoors in no matter what the weather. The most vulnerable aspect of an outdoor display, however, is the screen face, which is also the most crucial part being […]

Retail and Service Industry – Digital Signage Devices

Digital signage is one of the fastest growing media industries. With such fragmentation in mainstream media, this form of out of home advertising is growing rapidly with digital displays used for promotion, branding and marketing cropping up in all sorts of locations. A common sight around shopping malls, concourses, airports, and transport hubs, now many […]

How an Outdoor Screen can Boost your Business

Televisions have gone through dramatic changes over the last decade or so. Gone are the bulky CRTs (cathode ray tube), replaced by the modern flat screen LCD and plasma screens. Picture quality too has gone through changes too with High Definition (HD) now making images clearer. One result of this change in televisions is that […]

London’s Big Screens – Outdoor Digital Signage in the Capital

Outdoor digital signage is expanding rapidly in the UK with more and more screens cropping up in towns and cities all over the country. Currently, one in eight pounds spent on outdoor advertising goes on digital, but with rapid growth in the outdoor digital signage market, it is expected that digital may one day overtake […]

Sunlight and Your Outdoor Screen

Outdoor digital signage has many challenges. Protection is an obvious example, ensuring proper defence of the screen, against the weather and temperature of the external environment. Impact protection too, is a must, protecting against accidents and vandalism otherwise the screen may have to constantly be replaced. One aspect not much talked about when it comes […]