Using an Outdoor TV Screen Successfully

Taking an LCD TV screen outdoors is an idea many businesses and homeowners have. Because of the flat and dynamic nature of LCD TVs, they are easily installed on walls and outdoor surfaces, making them ideal for outdoor TV viewing. Pubs and bars can benefit from an outdoor TV helping to keep customers happy and […]

Rioters and Looters Profiled on Outdoor Digital Signage

After a troubled week in England that saw riots and looting in several major cities, police are beginning the task of bringing suspects to book, and are using digital signage to help. With so many looters caught on CCTV cameras and snapped by onlookers using mobile phones, police have been using several outlets to profile […]

Types of Locations for LCD Enclosures

A common inquiry regarding LCD enclosures is often about the environments they can and cannot handle. With so many high-priced outdoor digital signage systems on the market, providing a less expensive system often leads people to assume that an outdoor LCD enclosure is perhaps not able to cope with the same environments as other types of outdoor […]

Raising a Profile with a Digital Display

While commonly thought of as an advertising medium, digital signage has other purposes than just promotion. Using digital displays as a communication medium has advantages of all sorts of businesses and institutions, from employee communication to emergency warnings, but one advantage that rarely gets discussed is the effectiveness of using a digital display to raise […]

Using Audio with Digital Signage – Good Idea?

While digital signage is mainly concentrated on visual imagery, using modern LCD and plasma screens to provide advertising, branding and promotional content, one feature of the television hardly used is the speakers. Audio is rarely used for digital signage applications but why is this? Surely, as TVs at home provide sound, why can’t out of […]

Outdoor Digital Signage – Not Just for Big Players

There are some huge outdoor digital signage screens out there. Anybody commuting into London will have seen the M4 Torch that provides digital content to tens of thousands of motorists a day, while the London “i” on London’s Cromwell Road, receives viewing figures almost as high. Many other cities too are following suit with large-scale […]

Outdoor Digital Signage for Emergencies

Communicating with people is never more important than when an emergency situation arises. In indoor locations, fire alarms and other audible signals ensure that workers, staff, visitors and other people in a building are made aware of the emergency and potential risk. But things are not as simple in outdoor locations. Audible signals are not […]

Digital Advertising – Temptation to touch

Creme Egg gameTouch screen technology is now everywhere. With so many smartphones and tablets about these days, touchscreens are everywhere. One consequence of this is that people are so savvy to touchscreens that when encountering an outdoor display or digital signage screen, people often touch it, expecting some sort of interaction. This habit is quite […]

IP and NEMA Ratings for Digital Signage

Digital signage is a common sight around shopping malls and retail units, but these warm and dry indoor locations are not the only areas where digital signage displays are installed. More and more digital signage displays are being utilised outdoors and in other hazardous locations, not just for advertising but also for information and communication. […]

Maintenance Costs for Digital Signage

Implementing digital signage can involve some high start-up costs. With the cost of screens, media players, networks and installation, a digital signage project is a serious investment. And if the screens are going outdoors, protection for outdoor digital signage only adds to the cost, but of course, once installed, there are few other expenses, aren’t […]