Outdoor Digital Signage Makes Waiting in Line Less Frustrating

Waiting in line can be a frustrating process. Whether it’s waiting for the movie theatre to open, the bus to arrive or for a turn on a theme park ride, waiting in line can lead to impatience, frustration and make people decide not to return. Nobody likes waiting, but by utilizing outdoor digital signagesystems, it is possible to alleviate this frustration in these sorts of environments.

Digital Advertising Marking the End of Print

In just a few decades, digital media has all but replaced the old analogue world. First, it was the vinyl LP that disappeared in favour of CDs and then digital downloads. Next, video tapes vanished as DVDs and digital on demand service replaced them. Then the film camera, and now, thanks to devices such as the iPad and Kindle Reader, the eBook is slowly replacing the traditional hardback and paperback.

Outdoor Digital Signage Audience Potential

Outdoor Digital Signage is not yet as popular or as widespread as screens used in indoor environments such as subways, metros, airports and shopping malls. The additional cost of outdoor digital signage combined with the challenges of protecting outdoor screens from the weather, mean outdoor digital signage has some way to go to catch up.

Outdoor Digital Signage for Boosting a Building’s Image

Whether a premises is based on a trading estate, along the high street or is a public building in the heart of a local community, presenting the right image to people is people is important, no matter what the business. Outdoor digital signage will boost a building’s image.

Outdoor Digital Signage Costs

Outdoor digital signage is more expensive to implement than using indoor displays. Not only is the installation more costly, with the networking and powering of the screen complicated by the outdoor location, but also outdoor screens are more expensive as they are waterproof and are designed to cope with the variable temperature extremes that screens face throughout the year.

Digital Advertising – Its Effectiveness at influencing Purchasing

Digital signage has become a common retail tool. Digital advertising screens provide plenty of benefits to retailers such as providing an immediate and simple method of uploading promotional and branding content. But digital advertising screens has a more direct effect on shoppers too, helping to influence and The UK’s Outdoor Media Centre has conducted research into the effectiveness of outdoor advertising, including digital advertising at influencing people’s choices and behaviour when they are out shopping.

Outdoor Digital Signage for Businesses

Outdoor Digital Signage is essential for all businesses. Whether a service provider, retailer, manufacturer or office building, signage is require for all sorts of applications, from showing people where the toilets are, to preventing smoking, and relaying important information.

Digital Signage for Hotels and Inns

Effective communication is a necessity for hotels and inns as large numbers of people visit, many of whom may not have been before. It is also important for hotels and inns to set the right impression, which is why digital signage is becoming an essential tool for the hotel industry.

Outdoor Digital Signage – the Top five Applications

While indoor digital signage is everywhere, from gas stations to convenience stores, airports to shopping malls, outdoor digital signage is not as ubiquitous. Due to the higher costs and the need to protect screens form the elements, outdoor digital signage is not yet as popular as indoor signage, but the medium is growing exponentially, with more and more outdoor screens being installed in various locations, and for various applications.

Digital Signage Touch Screen Applications

While digital signage provides a modern, efficient, dynamic and engaging way of communicating with people, it does have limitations. Advertising LCD screens and information displays are one-way communication devices in that they only relay information and can’t receive it. Increasingly, thanks to modern technologies such as mobile phones and tablet computers, people expect more interactivity from digital signage, which is why more and more screens are being installed with touch screen technology.