Category: outdoor TV

Outdoor Digital Signage it is not just advertising – Other Uses of outdoor screens

While outdoor digital signage has emerged as large sector of the total outdoor advertising market, with LCD screens placed in all sorts of locations, from high streets to train stations; advertising is not the only use for outdoor screens. Information displays are common, especially around transport hubs and in city centres – used for things […]

Outdoor Digital Signage – totting up the costs

Return on investment is a key aspect of deciding whether an outdoor digital signage campaign is worthwhile going ahead with. And while it can be difficult to evaluate the return you are getting, requiring time for the campaign to be assessed. One aspect of the investment, however, can be ascertained accurately: the set-up costs. It […]

Dynamic Christmas Marketing with Outdoor Digital Signage

Christmas time is one of the busiest periods of the year for retailers, and a good festive period can make all the difference between a successful year and a less profitable one. This time of year, therefore, is also the busiest period for marketing as retailers and manufacturers spend a fortune at Christmas promoting and […]

Which Way Round – Orientation of Outdoor Digital Signage

The screens used for outdoor digital signage, housed in plasma/LCD enclosures, are pretty much the same devices used for home TV viewing. While they are commonly commercial grade, this just makes them slightly more proficient at being left on for 24 hour periods. While the devices may be the same, the way they are used […]

Outdoor Digital Signage – Temperature How Low Can it Go?

With freezing temperatures gripping most of the UK a question many outdoor digital signage users should be asking themselves is how low can the temperature drop before the screen starts to fail? The answer to this question will vary from unit to unit depending on protection afforded to the outdoor screens and the operating window […]

Outdoor Digital Signage – Common Questions

Outdoor digital signage is increasing in popularity.  More and more screens are being erected in outdoor locations to take advantage of the larger audience potential. The advantage for advertisers is obvious – more people view the advertisement, and for shops and stores the outdoor promotions can help bring people inside. Like indoor digital signage t […]

Outdoor Digital Signage – easier than you might think

As digital signage become more ubiquitous, with screens seemingly everywhere from petrol stations, shopping malls and convenience stores, digital advertisers are always looking for an opportunity to get ahead. Taking digital signage outside is one way that they can receive higher audiences for their content and there is also less competition in the world of […]

The Value of a High Brightness Screen in Outdoor Locations

Outdoor digital signage and other uses for outdoor TVs, such as open-air entertainment and information provision, are the reason why so many screens are now found in outdoor locations. With the advent of commercial grade TV technology and protective LCD enclosures, it is no longer expensive to place a screen in an outdoor location, with […]

Advantages of a Floor Standing Digital Signage Unit

With such dramatic growth over the last decade it hasn’t taken digital signage very long to become a mainstream marketing tool, with screens now common in all sorts of locations from doctor’s surgeries, transport hubs, shopping malls to retail stores. Being so much more engaging and eye-catching in comparison to traditional printed posters and signs, […]

Night-time Advertising with Outdoor Digital Signage

The cityscape at night is a lot different to the daytime skyline. While many of the stores shut and turn off their lights, not all of the city sleeps in the evening. Indeed, many cities in the world only truly come alive when the sun goes down. Cinemas, bars, restaurants, nightclubs and other leisure and […]