Category: outdoor digital signage

Outdoor Digital Signage Audience Potential

Outdoor Digital Signage is not yet as popular or as widespread as screens used in indoor environments such as subways, metros, airports and shopping malls. The additional cost of outdoor digital signage combined with the challenges of protecting outdoor screens from the weather, mean outdoor digital signage has some way to go to catch up.

Outdoor Digital Signage for Boosting a Building’s Image

Whether a premises is based on a trading estate, along the high street or is a public building in the heart of a local community, presenting the right image to people is people is important, no matter what the business. Outdoor digital signage will boost a building’s image.

Outdoor Digital Signage Costs

Outdoor digital signage is more expensive to implement than using indoor displays. Not only is the installation more costly, with the networking and powering of the screen complicated by the outdoor location, but also outdoor screens are more expensive as they are waterproof and are designed to cope with the variable temperature extremes that screens face throughout the year.

Outdoor Digital Signage for Businesses

Outdoor Digital Signage is essential for all businesses. Whether a service provider, retailer, manufacturer or office building, signage is require for all sorts of applications, from showing people where the toilets are, to preventing smoking, and relaying important information.

Outdoor Digital Signage – the Top five Applications

While indoor digital signage is everywhere, from gas stations to convenience stores, airports to shopping malls, outdoor digital signage is not as ubiquitous. Due to the higher costs and the need to protect screens form the elements, outdoor digital signage is not yet as popular as indoor signage, but the medium is growing exponentially, with more and more outdoor screens being installed in various locations, and for various applications.