Category: outdoor content

Digital Signage Content – Simply Does It

Digital signage is one of the fastest growing forms of advertising. Many indoor locations with high footfalls, such as shopping malls, concourses and airports have LCD screens providing advertising and promotional content. And even around high streets and city centres, outdoor digital signage is becoming a popular feature. Having been around for several years now, […]

The Value of Outdoor Digital Signage

When people consider using outdoor digital signage, one thing that is an important factor in the decision-making is whether the investment is going to be worth it. There is little point spending money on an outdoor display if it fails to increase sales (if advertising) or generates enough customer satisfaction to make it worthwhile. Assessing […]

Size and Orientation for Outdoor Digital Signage

Around shopping malls, airports and other high footfall locations, digital signage screens are a common sight. Many indoor digital signage displays systems have similarities; often positioned in portrait mode and ranging from 32 to 36 inches. But when taking a screen outdoors, is this same size range and orientation, just as suitable? Surprisingly, very little […]

Rioters and Looters Profiled on Outdoor Digital Signage

After a troubled week in England that saw riots and looting in several major cities, police are beginning the task of bringing suspects to book, and are using digital signage to help. With so many looters caught on CCTV cameras and snapped by onlookers using mobile phones, police have been using several outlets to profile […]

Raising a Profile with a Digital Display

While commonly thought of as an advertising medium, digital signage has other purposes than just promotion. Using digital displays as a communication medium has advantages of all sorts of businesses and institutions, from employee communication to emergency warnings, but one advantage that rarely gets discussed is the effectiveness of using a digital display to raise […]

Digital Signage: Changing the Face of Outdoor

Out of home advertising is perhaps the oldest form of advertising still in use. Used long before TV, radio and newspaper advertising, out of home is still going strong today. With such potential high audiences, advertisers target commuters, drivers and pedestrians, with places like public transport offering captive audiences and generating high returns for advertising […]

Outdoor Digital Signage and Sexual Imagery

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

Customers Want to See Outdoor Digital Signage According to Research

Outdoor digital signage has always lagged behind indoor systems and there are obvious reasons for this: Added investment; protecting outdoor digital signage from the weather and vandalism; difficulties in installation; legal permissions, and so on. Currently, outdoor digital signage takes £1 in £8 of existing outdoor UK advertising revenue and is continuing to see year-on-year […]

Outdoor Advertising – Going from Print to Digital

Outdoor advertising is one of the oldest forms of marketing. From the earliest days of printing, and before, advertising outdoors is a direct and effective form of promotion. Outdoor advertising is also fairly low cost when you compare it to other forms of mass-marketing. There are disadvantages of outdoor advertising though. While the footfall and […]

How Going Outdoors can Boost your Digital Signage Campaign

Digital signage, the latest in out of home advertising, has seen a dramatic explosion over the last decade. Screens, used for displaying promotional material, branding and advertisements, are now a familiar sight in all sorts of locations. Commonly seen around shopping malls, in retail stores, gas stations and convenience stores, not to mention around airport […]