Category: outdoor advertising

LCD Enclosures – Design Matters

LCD enclosures are an innovation that allows standard consumer or commercial grade LCD screens to be taken outside to be used as outdoor digital signage. The key function of the digital signage enclosures is, therefore, protection, ensuring the enclosed LCD (or plasma) is protected from the outdoor elements. Rain, snow and airborne debris need to […]

The Value of a High Brightness Screen in Outdoor Locations

Outdoor digital signage and other uses for outdoor TVs, such as open-air entertainment and information provision, are the reason why so many screens are now found in outdoor locations. With the advent of commercial grade TV technology and protective LCD enclosures, it is no longer expensive to place a screen in an outdoor location, with […]

Digital Signage News UK 11.17.2010

Ocean Erect Giant Digital Billboard at Birmingham’s Bullring Big screen advertising company Ocean have won a contract with Birmingham’s iconic Bullring shopping centre to install for the city’s first full-motion outdoor digital screen. The screen has been deployed near the famous shopping centre, home to the city’s Selfridges department store, in conjunction with insurance group […]

The Five Steps to Ensuring Outdoor Digital Signage is Protected

Outdoor digital signage is becoming a large part of the overall outdoor advertising sector. Screens in outdoor locations are now being deployed in many city high streets, in front of stores and around transport hubs, concourses and leisure areas. The effectiveness of outdoor digital signage is what is driving this prevalence of outdoor screens as […]

Creating the Right Outdoor Digital Signage Content

Ask anybody involved with digital signage and they will tell you content is king. Okay, there is danger of this becoming a cliché but as the purpose of all advertising and information screens is to display content, then in the case of digital out of home (Dooh) it is truly is the most important aspect. […]

Night-time Advertising with Outdoor Digital Signage

The cityscape at night is a lot different to the daytime skyline. While many of the stores shut and turn off their lights, not all of the city sleeps in the evening. Indeed, many cities in the world only truly come alive when the sun goes down. Cinemas, bars, restaurants, nightclubs and other leisure and […]

Outdoor Sign-makers and the Opportunities in Going Digital

Many traditional sign-makers are feeling threatened by the new and increasingly ubiquitous digital out of home sector- commonly referred to as digital signage. In the outdoor advertising world, outdoor digital signage now exceeds ten percent of the market and is expected to continually expand, perhaps exceeding traditional signage one day. While it is doubtful that […]

Coping With Image Retention and Burn-in

Digital advertising, digital out of home (Dooh) and outdoor digital signage may use similar technology as our home and office TVs but the concept for using LCD displays for advertising, branding and information is a totally different one. Digital signage is not TV and while moving images and transitions are used they are often kept […]

Ice and Snow on the Way – Protecting Your Outdoor Digital Signage

Winter is a time of harsh weather and dark nights. In one regard, winter has its advantages for modern Dooh systems. The shorter days and darker nights mean that outdoor digital signage has an advantage over other outdoor advertising as it become more noticeable and visible – thanks to its backlighting and luminance. The ice […]

Winter and Your Outdoor Screens

Winter is a time when many devices struggle operationally. The cold weather, ice snow and prolonged darkness can make it difficult to start the car or operate machinery outside – and it can play havoc with outdoor digital signage too. Cold weather can permanently disable an outdoor screen if proper precautions  aren’t taken as condensation […]