Category: outdoor advertising

Digital Outdoor Advertising Nationwide in the UK

Outdoor digital signage networks, formerly only seen in London and large cities is now spreading throughout the UK with several big name companies investing in nationwide campaigns. Two big names, Kraft and Vodaphone, are expanding their digital outdoor advertising campaigns out of London and spreading them throughout the rest to the country. Meanwhile, the two […]

Digital Signage – Common Questions

Being a new media, digital signage is still a mystery to many people and while many retailers and advertisers are taking advantage of the versatility and flexibility of digital advertising, some people are being left behind as they are unsure exactly as to how, or why, they should embark down the digital signage route. To […]

2011 – A Year for Digital Signage

Digital signage is already a burgeoning industry worth somewhere in the region of £2 billion worldwide.  And this year it is expected to expand further, particularly here in the UK where the industry is expected to grow by up to a quarter. Recent surveys indicate that in retail there are currently 46,000 stores now using […]

Using Standard TVs Outside

Since the rise of the flat screen TV, such as plasma or LCDs (liquid crystal display), TVs have expanded out of the home and are being used for all sorts of other tasks. Digital signage is one of the most common out of home LCD uses, and these advertising screens are now a common sight […]

Inexpensive Mass Communication with Outdoor Digital Signage

Getting noticed and spreading your message is as important in the modern digital world as it has always been. The difference today, in comparison with years gone by is the number of ways information can be disseminated. Modern technologies such as the internet and mobile phones have joined the long line of other communication methods […]

Step-by-Step – Erecting a Screen Outdoors

There are numerous reasons for using a modern flat screen TV outside, whether it’s for outdoor entertainment, watching the TV in the backyard; outdoor information screens, providing real-time information and content; or outdoor digital signage, providing a modern approach to outdoor advertising. Placing a screen outdoors does come with some challenges, however, particularly with protecting […]

Outdoor Digital Signage at the Seaside

The traditional seaside resort is having a renaissance in the UK as more and more people opt to holiday at home rather than face the hassles and high costs of flying and travelling abroad. As a result, many of the traditional resorts along the English coastline are seeing record numbers of visitors, and the extra […]

Digital Posters and Budget Digital Signage Solutions

With most revenues from advertising falling, there is one from of marketing that is bucking the trend – digital signage. More and more screens are being erected in all sorts of locations, from indoor screens in shopping centres, retail stores, to outdoor digital signage along the high street and in transport stations. Because of digital […]

Protect Outdoor Screens – Simply and Cheaply

Taking a screen outdoors is now becoming common. Whether it’s a homeowner, wanting to watch the ballgame in the backyard; an advertising company, wanting to advertise with outdoor digital signage; or you need to provide information, such as news, weather or timetabling, using an outdoor screen is an obvious solution. Outdoor TVs are manufactured to […]

Outdoor Digital Signage to Continue Expansion Through 2011

2010 has been a busy year for the digital signage market with the industry growing far faster than other sectors with digital out of home growing by 16 percent last year – which is extraordinary when you consider the global financial problems of last year. And the industry is expected to expand further with analysts […]