Category: outdoor advertising

Britain Continues to Embrace Digital Signage

Another piece of research, now, which points to the growth of digital signage in retail environments. The study, compiled by POPAI (Point of Purchase Advertising International) for LG electronics, shows that the number of retail shops using screens, has quadrupled over the last three years. Over 46,000 retail shops in the UK, from convenience stores […]

Digital Signage in Medical Settings

One area where digital signage has really taken off is the use of display advertising in hospitals, clinics, pharmacies, dentists and other health locations. A lot of health centres now have dual purpose screens deployed. Commonly these are installed by big media networks such as Amscreen in the UK, and to no cost to the […]

What Screens can LCD Enclosures Accommodate?

A common question often encountered by customers looking to embark on outdoor digital signage, an outdoor TV or an outdoor information screen, is what type of screen can be placed inside? There is of course, a wide variety of different types of televisions available. Not only can you choose between plasma, LCD and LED backlights […]

Challenges of Protecting Outdoor Screens

It is a common misconception that the LCD enclosures provided by Armagard and other manufacturers, are simply waterproof fabricated cases in which standard TV screens are placed inside to protect them in outdoor locations. Providing outdoor protection for devices like an LCD screen that has not been designed for outdoor or even out of home […]

Digital Signage – Exclusivity and Modernity

If you go into an exclusive store, shop or boutique these days, it is more than likely you will come across digital signage screens promoting items or being used for brand awareness. Indeed in some exclusive stores, digital screens have all but replaced the traditional print media and even outdoor digital signage is being deployed […]

Watching Football Outdoors – Outdoor TVs

Watching the big game with friends and family often involves going around to somebody’s home or the local pub, where often people relax with a drink to watch the latest football action.

The Effectiveness of DOOH (Digital Out of Home) Advertising

Out of home advertising is an effective form of promotion and one of the oldest types of advertising. For centuries, signs, posters and billboards have been used to promote and advertise products outdoors and our high streets are jam-packed with them. From large billboards at the side of the road, outdoor adverts on bus stops […]

Traditional Outdoor Advertising on the Decline

Outdoor advertising is one of the oldest forms of marketing in existence. For centuries, vendors and retailers have been promoting their products using out of home advertisements on the front of stores, on billboards and on posters, in virtually every conceivable location. And the effectiveness of outdoor advertising hasn’t declined in the slightest and it […]

Alternatives to Outdoor Digital Totems

The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs. There are many advantages of digital out of home (Dooh) in outdoor environments. Firstly, there is the large number of footfalls in outdoor […]

Information and Interactive Outdoor Signage

Outdoor advertising is a huge industry. In the UK alone it accounts for nearly £1.4 billion annually and is growing over ten percent each year, driven partly by the outdoor digital signage market, which currently makes up 14% of all outdoor sales (£1 in £8 spent). Outdoor digital signage is becoming increasingly attractive to advertisers […]