Category: outdoor advertising

Out of Home Advertising and the Digital Revolution

Out of home advertising has always been an effective form of marketing; the popularity of posters, billboards and outdoor signage around our high streets, shopping centres, retail parks and railway stations is testament to that. Of course, we spend a large proportion of our lives out of the home, commuting, shopping or spending our leisure […]

Armagard Prepare for Screenmedia Expo 2011 – New Products Under Wraps

Screenmedia Expo 2011 begins this month on 18 May at Earl Court 2, London. The event, the UK’s leading trade fair for the Media & Advertising Industry will see thousands attend the two-day expo in London. And Armagard will be there, with some exciting new products to unveil. While it’s too early to provide clues […]

Securing an Outdoor TV Screen

With the smoking ban of recent years, more and more bars and pubs are providing outdoor areas for their customers, to ensure there is no drop off in their revenues as smoking customer are forced outside. To provide a comfortable and relaxing location for smokers in beer gardens, many bar and pubs are installing smoking […]

Outdoor Digital Signage and Night Time Advertising

Out of home advertising is as old a form of marketing as newspaper advertisements. Promoting products to people when they are out of the home, in the high street, railway station or driving down the highways is an effective method of marketing. Outdoor signs are everywhere, from posters and billboards along the high street, to […]

Information Screens Uses Indoors and Out

Providing customers with information and keeping them informed is essential for many businesses. The transport industry have long adopted video displays even before the rise of flat screen TVs like LCD or plasma, when CRT monitors displayed timetabling information in train stations and bus depots. Of course, now TVs have got thinner and cheaper, these […]

Media Players and Thin Client PCs – Simple and Cost Effective Digital Signage Solutions

For screen installers, intent on sourcing and operating their own digital signage or information display, very often while they spend a lot of time and research looking into screens, and yet few spend enough time thinking about the media player hardware. And media players are a confusing buy with so many different models on the […]

Outdoor Advertising Auctioned for the Olympics

With the London Olympics just over a year away preparations are reaching a zenith, and not just in the building and preparations for the sports stadiums. The modern Olympics is a huge marketing opportunity for many companies with tens of thousands of visitors from across the globe expected to descend on London for the games […]

Outdoor Advertising – Going from Print to Digital

Outdoor advertising is one of the oldest forms of marketing. From the earliest days of printing, and before, advertising outdoors is a direct and effective form of promotion. Outdoor advertising is also fairly low cost when you compare it to other forms of mass-marketing. There are disadvantages of outdoor advertising though. While the footfall and […]

Digital Information Displays – Providing Real Time Information

Providing customers and the general public with information is a big challenge for many businesses and institutions, but also an essential one. For businesses in the transport sector, providing relevant timetable information and news of delays and cancellations is all part of offering customers a good service. And other businesses and institutions need to provide relevant information […]

How Going Outdoors can Boost your Digital Signage Campaign

Digital signage, the latest in out of home advertising, has seen a dramatic explosion over the last decade. Screens, used for displaying promotional material, branding and advertisements, are now a familiar sight in all sorts of locations. Commonly seen around shopping malls, in retail stores, gas stations and convenience stores, not to mention around airport […]