Category: outdoor advertising

Digital Signage: Changing the Face of Outdoor

Out of home advertising is perhaps the oldest form of advertising still in use. Used long before TV, radio and newspaper advertising, out of home is still going strong today. With such potential high audiences, advertisers target commuters, drivers and pedestrians, with places like public transport offering captive audiences and generating high returns for advertising […]

Outdoor Advertising and Young People

Outdoor advertising is one of the oldest forms of advertising in existence. You would think that with the myriad forms of advertising now in existence, such as TV, radio, newspaper, internet and mobile phone, outdoor advertising would be losing its appeal; however, recent research shows that not only is outdoor advertising still generates positive receptions […]

Outdoor Digital Signage Opportunities in India

As the world’s largest democracy and one of the fastest growing economies, India provides plenty of opportunities for outdoor advertisers. With a population of over a billion and a burgeoning middle class, many large multinationals are looking to the subcontinent to grow their businesses. Outdoor advertising is widespread throughout India, but a recent convention suggests […]

Outdoor Digital Signage at the Races

Tic-tac, the traditional trackside bookmaker’s method of communicating betting odds across the course to other bookies has been used it the UK for decades. The system of using hand gestures ensure that bookmakers are offering similar prices around the track, to prevent customers—the punter—from taking advantage of lower prices. Communicating with customers has always been […]

Outdoor Digital Signage and Sexual Imagery

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

Retail and Service Industry – Digital Signage Devices

Digital signage is one of the fastest growing media industries. With such fragmentation in mainstream media, this form of out of home advertising is growing rapidly with digital displays used for promotion, branding and marketing cropping up in all sorts of locations. A common sight around shopping malls, concourses, airports, and transport hubs, now many […]

London’s Big Screens – Outdoor Digital Signage in the Capital

Outdoor digital signage is expanding rapidly in the UK with more and more screens cropping up in towns and cities all over the country. Currently, one in eight pounds spent on outdoor advertising goes on digital, but with rapid growth in the outdoor digital signage market, it is expected that digital may one day overtake […]

The Immediacy of Outdoor Digital Signage

Immediacy is one of the many benefits of outdoor digital signage and is one of the main reasons so many screens are installed in outdoor locations, beaming messages, advertisements and information to the masses. As digital signage involves electronic information, unlike other forms of advertising and signage, content can (almost) instantly be uploaded. This provides […]

Tools for Retailers – LCD Ad Players

Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising. The digital […]

Customers Want to See Outdoor Digital Signage According to Research

Outdoor digital signage has always lagged behind indoor systems and there are obvious reasons for this: Added investment; protecting outdoor digital signage from the weather and vandalism; difficulties in installation; legal permissions, and so on. Currently, outdoor digital signage takes £1 in £8 of existing outdoor UK advertising revenue and is continuing to see year-on-year […]