Category: outdoor advertising

Digital Signage and Small Businesses

    Even small businesses can take advantage of outdoor. Outdoor digital signage is in no way as popular as the use of indoor screens. While every shopping mall, airport and even pharmacy has an advertising screen these days, outdoor screens are still few and far between. While outdoor digital signage is still growing, most […]

The Value of Outdoor Digital Signage

When people consider using outdoor digital signage, one thing that is an important factor in the decision-making is whether the investment is going to be worth it. There is little point spending money on an outdoor display if it fails to increase sales (if advertising) or generates enough customer satisfaction to make it worthwhile. Assessing […]

Size and Orientation for Outdoor Digital Signage

Around shopping malls, airports and other high footfall locations, digital signage screens are a common sight. Many indoor digital signage displays systems have similarities; often positioned in portrait mode and ranging from 32 to 36 inches. But when taking a screen outdoors, is this same size range and orientation, just as suitable? Surprisingly, very little […]

Outdoor Advertising Falters in the UK – But Digital Continues to Grow

Outdoor advertising in the UK, which has enjoyed steady growth for the last few years, is beginning to show signs of faltering; however, outdoor digital signage is still growing, according to the UK’s out of home advertising trade body, The Outdoor Media Centre. The total revenue for outdoor advertising fell by 1.2 percent for the […]

Types of Locations for LCD Enclosures

A common inquiry regarding LCD enclosures is often about the environments they can and cannot handle. With so many high-priced outdoor digital signage systems on the market, providing a less expensive system often leads people to assume that an outdoor LCD enclosure is perhaps not able to cope with the same environments as other types of outdoor […]

Digital Advertising – Temptation to touch

Creme Egg gameTouch screen technology is now everywhere. With so many smartphones and tablets about these days, touchscreens are everywhere. One consequence of this is that people are so savvy to touchscreens that when encountering an outdoor display or digital signage screen, people often touch it, expecting some sort of interaction. This habit is quite […]

Maintenance Costs for Digital Signage

Implementing digital signage can involve some high start-up costs. With the cost of screens, media players, networks and installation, a digital signage project is a serious investment. And if the screens are going outdoors, protection for outdoor digital signage only adds to the cost, but of course, once installed, there are few other expenses, aren’t […]

Digital Signage Getting Cheaper and Easier

When LCD screens first started being deployed out of the home for advertising, promotion and branding, digital signage was an expensive business. With the cost of screens, media players, networking and installation, only large advertising companies could get involved. But as the digital out of home industry continues to thrive, the cost of the technology […]

LCD Enclosures and the Dissemination of Outdoor Digital Signage

Once only found in metropolis centers like New York’s Time Square or London’s Piccadilly Circus, outdoor digital signage has now spread from major urban locations to nearly every town and city in the country. Now found in many high streets, outdoor screens are providing us with advertising, branding, information and news. And they can provide […]

Digital Signage and Higher Education

One location where digital signage has begun to flourish is around higher education institutions. Many universities, colleges and schools have embarked on digital signage campaigns using the screens for a host of reasons around campus. Digital signage provides an ideal platform for on campus communication. Despite students being equipped with so many personal forms of […]