Category: outdoor advertising

Getting the Best Return on Investment out of Outdoor Digital Signage

Getting a return on investment is vital when embarking on any marketing campaign but with such a potentially high outlay involved with the initial implementation of digital signage, establishing a ROI is vital. Nobody wants to spend money unnecessarily; however, it can be a common occurrence when planning a digital advertising campaign making any return […]

Digital Signage on the Move

Digital signage is a modern buzzword for the use of electronic screens as an advertising medium. LCD, plasma and LED are all being used as modern digital billboards and there are few places where this new medium is not being implemented. However, digital signage hass been around for a few years now and while its […]

Preparing an Outdoor Digital Signage Campaign – things to remember

Digital advertising has become a boon for many industrial sectors and business in recent years and as a form of marketing it is relatively cheap (other than the initial outlay) flexible and dynamic. However, most digital signage deployment in indoor areas is restricted by the people that are visiting the building that it is in. […]

Digital Signage and its Contribution to E-waste

Waste from electronics is becoming a serious concern across the globe. Discarded computers, monitors, mobile phones and monitors are piling up in countries in China, Africa and the Sub-continent. It is estimated within the next 10 years the amount of electronic waste being dumped in countries like this is expected to increase five fold as […]

The Growing Number of Applications for Digital Signage

Digital out of home media (Dooh) is often described as the next big revolution in advertising. However, there is more to the implementation of digital screens than just branding and selling something. Digital signage can be used for a whole host of applications and the number of uses for this new technology is increasing all […]

Anti Vandalism Solutions for Outdoor Digital Signage

Digital signage and out of home advertising is making the high street a far more attractive and useful place. Maps are being replaced with interactive wayfinding, restaurant menu boards are now being displayed on LCD screens and even bus shelters have TV screens displaying advertising and entertainment. However, whilst this digital out of home media […]

Does Digital Signage mean the end of Billboards?

There was a time that if you wanted to advertise out of doors you would either have to hire a large bill board or pay somebody to stick posters up for you. However, high street advertising has gone through a revolution of late. No longer are posters, billboards and other traditional print media the preferred […]

Places to Find Outdoor Digital Signage

Digital signage has been taken up by many industries, companies and institutes. LCD devices used for digital out of home advertising (DooH) are now in a huge variety of places from doctor’s surgeries to shop floors. In fact, we are now becoming so used to having TV screens all around us that the initial uniqueness […]

The Digital Billboard – How TVs are Replacing Fly Posters

Street advertising has long been part of the aesthetics of our high streets. From bus shelters, walls to lampposts, blank spaces are constantly utilised by advertisers and promoters. And why not? After-all, following the initial outlay of printing and posting, once they are up, a billposter, bill board or other hoarding will be seen by […]

The Pitfalls of Implementing Outdoor Digital Signage

Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations – outdoor digital signage is set to do the same ouside. Whilst trailing behind regular out of home advertising, outdoor digital signage is still the fastest growing aspect of this new media revolution. However, as with […]