Category: outdoor advertising

What Makes a Successful Digital Signage Campaign?

Digital signage is a new and exciting form of advertising that is rowing in popularity making it one of the fastest growing sectors in the AV industry. However, as any new media, digital signage is prone to successes and failures and installers work out, by trial and error, what works and what doesn’t. But for […]

Step-by-step: Implementing Digital Signage for Beginners

There are few people who are now aware of digital signage. Modern electronic billboards, digital posters and other signage displays are now cropping up all over the place with installs regularly seen in shopping malls, high street store frontages, concourses and even outside restaurants as electronic menu boards. It seems that everybody is getting involved […]

Outdoor Digital Signage – Sunshine Problems

There are plenty of challenges when implementing outdoor digital signage but despite this more and more digital displays are being erected outside to take advantage of the higher audience numbers these outdoor digital advertising displays can generate. While the most obvious challenge for taking a commercial grade LCD display outside is protecting it from the […]

Retailers – Take Your Digital Signage Outside

There are few retailers who have yet to experience the benefits of digital signage. Small advertising screens are in all sorts of retail areas from gas stations to point of sale queues at supermarkets; there seems to be few retail establishments that have taken up this new medium. However, despite the success of this modern […]

Outdoor Digital Signage – Averting Disaster

There has been a surge of interest in outdoor digital signage in the last year or so. More and more advertisers and retailers are seeing the benefit of placing screens in an outdoor location for raising brand awareness or advertising. Digital outdoor advertising has many benefits over indoor systems especially when you consider the potential […]

Digital Signage and Controversy

Digital signage is a fairly new technology. Its use has increased dramatically over the last few years and the industry is continuing to expand as more and more people realise the potential of this exciting and new advertising and information medium. However, as with any new technology, digital signage has received its fair share of […]

Digital Posters – Entry Level Digital Signage

There are few people who have not yet heard of digital signage. This digital out of home advertising (Dooh) is an incredibly fast growing method of raising brand awareness and is springing up all over the place. From shopping malls and retail parks to outdoor digital signage along roadsides and the high street; display screens […]

Budgeting for Digital Signage Campaign and the Hidden Costs

There has been a dramatic fall in the price of modern TV technologies. LCD and plasma screens are now available at a far lower cost than their bulky predecessors the CRT was ever available for. This is one of the reasons that digital signage has expanded so rapidly and is now one of the fastest […]

Protecting Digital Signage in Outdoor Locations

Outdoor digital signage is a world apart from using screens and displays in indoor environments. Your average in store digital sign operates in a location not too dissimilar to those of the home entertainment environment that displays such as LCD or plasma were designed for. Outdoor locations however, are not conducive to the operation of […]

Outdoor Televisions – The Choice

In recent years there has been a growing demand for televisions that are capable of operating in outdoor environments. Whether it is for home use; watching your favorite shows whilst enjoying the sunshine; or for outdoor areas of bars, restaurants or pubs; where outdoor entertainment attracts customers. Despite the falling cost of the flat screen […]