Category: outdoor advertising

Raunchy Outdoor Ads Banned in the UK

The UK has Government has announced new rules affecting outdoor advertisers, including outdoor digital signage, effectively banning sexually provocative content and restricting outdoor content placed close to schools. The new rules, aimed at combating the sexualisation of children, means that any outdoor advertisement placed within 100 yards of a school will have to adhere to […]

High Definition and High Brightness for Outdoor Digital Signage

Thousands of different televisions are on the market. From varying screen sizes, different technologies such as plasma and LCD, and they come in a wide variety of costs brackets. For outdoor digital signage, commercial grade screens provide a longer-lasting solution but there are also two other technologies that are essential for using a screen outdoors.

Standalone All-in-one Digital Signage – simple and engaging

Digital signage sued to be a complicated business, anybody wanting to install signs around a retail store required half a dozen experts to install, network, generate content and maintain the screens. Now, with the falling cost of LCD displays and an increase in manufacturers, now installing a digital signage system can be incredibly simple. All-in-one […]

Digital Signage Standalone Units

Digital signage comes in all shapes and sizes, from digital posters adorning the walls of subways and concourses to the giant outdoor digital signage billboards along roadside. One form of digital signage that is highly effective for retailers, hotels and other indoor service locations is the standalone or freestanding unit. These kiosk type displays are […]

Digital Signage Content – Simply Does It

Digital signage is one of the fastest growing forms of advertising. Many indoor locations with high footfalls, such as shopping malls, concourses and airports have LCD screens providing advertising and promotional content. And even around high streets and city centres, outdoor digital signage is becoming a popular feature. Having been around for several years now, […]

LCD Enclosures – Equipped for the Unexpected

Using screens in outdoor locations means protecting them protected from the elements; keeping a screen dry, making sure the temperature never veers from the LCD’s operational optimum, and providing physical protection are all essential for outdoor digital signage and other exterior screen uses. It is possible to assess easily many of the hazards that can […]

The Future of Digital Signage

Technologies come and go. For some innovations such as the Internet, in a brief amount of time they change the way we conduct our lives, for others, such as the video cassette recorder, after a few decades of relevance they are usurped by newer, more modern technologies and become confined to history. Digital signage has […]

Outdoor Advertising Signs – Digital Versus Static

Out of home advertising is one of the oldest forms of promotion. From the Romans to Victorians, signs have always adorned our high streets and city areas. With the advent of printing during the eighteenth century, out of home advertising exploded and by the twentieth century signs, posters and billboards littered nearly every space, blank […]

How People View Outdoor Digital Signage

Outdoor digital signage has many advantages over indoor screens; the potential audience that will view an outdoor screen is much larger than an indoor display meaning more people will get to see the content. However, people view outdoor digital signage differently compared to indoor screens, and this is important for planning any outdoor campaign. Generally, […]

Digital Menus and their Effectiveness

While high-end restaurants enjoy the privilege of having bookings and knowing who will be eating and when, lower end restaurants, fast food eateries and diners, depend upon passing trade and spontaneous decision-making from their patrons. Competition is high in the food industry; whether it’s a fast food restaurant nestled amongst several similar establishments, or a […]