Category: outdoor advertising

Extending the Life of a Digital Signage Screen

No matter what type of technology you invest in or what type of screen you choose, all LCDs and plasmas have a finite lifespan and will have to be replaced eventually. Of course, the longer they last the more of a chance you can get a return on your investment (ROI) but if they fail […]

A Summer of Outdoor Screens

This summer has been one of the hottest for a number of years and it has also been one of the most exciting for sport with so many tournaments and championships taking place; from the World Cup to Wimbledon. And as the temperatures have risen on and off the pitch so have the number of […]

Outdoor Enclosures – Not Just Digital Signage

Thanks to the explosion of outdoor digital signage screens over the last few years, LCD displays are now becoming commonplace in outdoor locations. The growth of this outdoor digital signage is due in part to the technology designed to protect these devices from the weather and other elements they have to face in outdoor locations. […]

Beat the Smoking Ban – Cost Effective Outdoor TVs for Pubs and Bars

With the smoking ban and recent recession, it is no wonder that the pub and bar trade is suffering. An average of six pubs or bars close everyday*– and things don’t expect to get any better for a few years at least. Temporary reprieves such as the FIFA World Cup, Wimbledon and other sporting events […]

Will Your Outdoor Digital Signage Cope with a Summer Heatwave?

Summer in many parts of the northern hemisphere this year is becoming one of the hottest in the last few years. Temperatures are expected to rise even further as we head into July and August. And while this is good news for the tourist trade and retailers in general (people tend to spend more during […]

Ways to Get Noticed – Creating that Different Digital Signage Campaign

Digital advertising has been around for quite a few years now. It is now a ubiquitous medium found everywhere from outdoor digital signage on the high street to the digital poster in shopping malls, retail units and even doctor’s offices. It has become so common that one of the fundamental reasons for investing in digital […]

Screen Safe – Digital Signage, Privacy, the Law and Health and Safety

Advertising has always had its critics. Whether on TV, radio and even in the early days of print advertising, there have always been those that find advertising and invasion or privacy. And things are even worse in the modern world. Email spam an unsolicited junk mail is an annoyance to the best of times, whilst […]

Achieving Your Goals – Tips to Outdoor Digital Signage Success

When planning a digital signage campaign there is much to think about. There is the selection of the screen, the LCD enclosure, the content – not to mention choosing the possible locations the screen(s) are to be located. However, despite all the challenges and pitfalls associated with digital out of home (Dooh) there is one […]

Big Screen – Outdoor TVs for any Budget

We are now all used to seeing large screen TVs outside the open. Either for advertising or information – outdoor digital signage has penetrated most high streets and city centres. And big screen TVs are commonly being installed outside entertainment areas such as pubs, restaurants and bars for viewing sporting events outdoors. But there are […]

Outdoor Digital Signage – The Glitz and Glamour of Vegas on any High street

Digital signage is a new medium. LCD screens, plasmas and other flat screen displays have only been used out of home for the last decade or so. But outdoor advertisers have always implemented technology and moving imagery and there are many famous locations where the advertisements have become famous: Piccadilly Circus in London, Times Square […]