Category: outdoor advertising

Low Cost Digital Signage Options

More and more businesses are getting into digital signage as a method of marketing and communication. And those businesses that are not already implementing out of home media like this – are considering it. One of the major factors that can often put people off getting involved in digital signage is the cost and a […]

Hotels – Reasons to Consider Digital Signage

Hoteliers are always looking for new ways to communicate with their customers, staff and visitors. The modern hotel is far more than just a place for bed and breakfast. A whole host of events and functions take place in the average hotel: weddings, conferences, meetings – not too mention nights out and meals in the […]

Outdoor Digital Signage – Daylight

Traditionally for outdoor use, LEDs have been the most common display type. This has been because LEDs are brighter than LCD displays so in at night time the screens stand out more – but more importantly the added luminance can counter the effects of the sun during daylight hours. Daylight and sun glare are a […]

Outdoor Digital Signage – The Locations

Whilst a few steps behind the indoor digital advertising market, outdoor digital signage is rapidly catching up with more and more installers and advertisers realising the value of using AV screens in outdoor locations. Outdoor digital signage is a more challenging media to get involved with though and each location can throw up new challenges […]

Hostile Locations and LCD TVs

There was a time that the only thing you would see on a television was a TV broadcast. However, these days with outdoor digital signage and computer technology, you are just as likely to see a street advertisement displayed on an LCD TV. Because of their flatness, low cost and standard mounting systems (VESA) LCD […]

LCD Enclosure Protection – Digital Signage in any Weather

Keeping screens protected in outside environments is a key part of modern digital signage networks. Outdoor digital signage is one of the fastest growing aspects of the industry and when you consider the huge proliferation of screens in indoor areas – you can see why. Outdoor locations have less competition and can attract larger audiences […]

The Role of LCD Enclosures in Digital Signage

With digital signage now being so prevalent there are few locations where screens haven’t yet been used for either advertising or information. But not every location is suitable for display screens – especially in outside or industrial locations where weather and other elements can damage and disable a screen. This is where LCD enclosures come […]

Outdoor Digital Signage – Things to realise before you begin

Outdoor digital signage is one of the fastest growing advertising and marketing sectors. There are now an almost limitless number of locations where screens are erected outside – and for a huge number of applications: • Advertising • Marketing • Brand Awareness • Information • Warnings Outdoor digital signage is everywhere along the high street […]

Digital Posters – Marketing in a modern world

The poster is familiar to us all; for over a hundred years posters have been providing visual imagery for a multitude of reasons: • Promotion • Commercial • Political • Art Posters were a natural development of the printing process and once colour lithography became commonplace they started cropping up everywhere. Now, posters are everywhere […]

Advertisers, Thinking of Going Digital – Take it outside

Out of home advertising; advertisements that we see when we are out and about, has been around a long time. From the earliest days of printing, signs, adverts and poster campaigns were soon plastered along our high streets, railways stations and other outdoor areas. This type of advertising has always been cost effective – especially […]