Category: outdoor advertising

Outdoor Screens Made Simple

No longer are TV screens only found in the front rooms and TV parlours. Modern flat screen devices like the LCD TV are commonly used in out of home activities like advertising and digital signage. And even outside these screens are replacing the billboards and signage commonly associated with outdoor advertising. However, outdoor digital signage […]

Digital Signage and Security – protecting your investment

While there are many advantages to digital signage and using screens in out of home environments there are several disadvantages, namely the initial investment for the hardware, and the length of time it may take to get a return on your investment (ROI) There is much that can be done to maximise the ROI and […]

Hidden Benefits of Outdoor LCD Enclosures

LCD enclosures are becoming increasingly common pieces of hardware in the digital signage universe. They are used predominately for outdoor digital signage and for placing screens in harsh or hostile locations due to their waterproof and rugged capabilities. LCD enclosures protect from the weather an outdoor elements as well as being able to defend a […]

Challenges of Outdoor Displays

Outdoor displays are increasing in popularity due to the benefits of using an LCD screens; in comparison with traditional methods of providing information or marketing, which far outweigh the initial overheads of implementing outdoor screens. The challenges involved with outdoor digital signage are quite numerous: weather protection, temperature control, coping with direct sunlight and anti-vandalism […]

Outdoor Digital Signage – Why?

Digital out of home advertising (Dooh) is the latest in the advertiser’s tool kit. Digital posters and signage screens are now commonplace in many locations from shopping malls, stores to gas stations and onboard buses. Outdoor digital signage is also beginning to take hold with LCD displays replacing the conventional posters and billboards along the […]

Outdoor Digital Signage – The Future is Here

Advertisers have always been on top of the latest technological developments and innovations. As soon as a new technology arrives, advertisers are quick to get involved and use it for commercial purposes. The internet is a good example, with internet advertising now commonplace but one area where advertisers have really got involved in a big […]

Outdoor Digital Signage – Everybody is doing it

Outdoor displays are now becoming commonplace. There is a wide range of industries and applications where displays like LCDs are being deployed in outdoor locations. From outdoor digital signage to promote businesses and brands, to information screens providing timetables at bus stations – much of the advertising and information we receive on the street is […]

How an Outdoor Screen will Benefit your Business

The use of LCD screens out of home has advanced rapidly over the last few years. From information screens in transport hubs to digital signage posters in shopping malls and retail stores – they seem to be everywhere. And more commonly screens are starting to appear outside either for outdoor digital signage or for information […]

Digital Signage – an Ad Revolution

Advertising is as old as commerce itself. Being able to promote brands, push new products or raise awareness of promotions, is a highly important aspect to any retail or service industry. And even none commercial sectors require to raise awareness for specific programmes at certain times (such as government information messages). New methods of advertising […]

Digital Signage – Protection Options for Outdoor Locations

Outdoor digital signage is a rapidly advancing sector of the industry. With so much competition in indoor locations it is no wonder more and more advertisers are taking screens outdoors in the hope of getting higher audiences and increased returns. While using digital screens in an indoor location has become somewhat of a fool-proof activity, […]