Category: outdoor advertising

The Requirements for Protecting Outdoor Digital Signage

Outdoor digital signage is a growing part of the outdoor advertising sector. The growth of digital outdoor signage is continuing with total the digital market now making over 12 per cent of all outdoor advertising in the UK. While there is a greater proliferation of screens in indoor locations, it is unlikely that outdoor digital […]

Keeping the Faith – Advantages of Outdoor Digital Signage for Churches

Modern churches are continually looking for new ways to attract larger congregations and to ensure the local community are aware of coming events in the church calendar. Traditionally, churches have relayed on static notice-boards, posters and even bill boards to get their message across but now, thanks to the growth of outdoor digital signage, this […]

How to Weatherproof an LCD Screen

Using screens outdoors is increasingly becoming common. Outdoor digital signage is now a regular feature on many high streets and retail parks. The advantages of using LCD screens as a signage medium far outweigh any costs: the flexibility; ability to schedule content at specific times of day, such as lunchtime; the eye-catching nature of screens, […]

Keeping you on the Move – Digital Signage and Transportation

Digital signage is no longer a niche industry. Over the last few years the use of screens for advertising, marketing and information has gone from a few retail locations to having spread along our high streets with outdoor digital signage. One industry that has constantly been at the forefront of the digital signage game has […]

Vandalism and Outdoor Screens – A Global Problem

There is no denying the popularity of outdoor digital signage. Outdoor screens are now being implemented in all sorts of areas, particularly those with high rates of pedestrians so it is common to see displays in subways, metros and other public transport hubs. A growing problem for outdoor digital signage and using screens in any […]

Protecting Outdoor Digital Signage from Vandalism and Impacts

One of the most important aspects of running a digital signage campaign is to ensure the screens are fully operational. A dead screen is not only losing revenue it is halting any progression towards getting a return on the investment of installing screens in outdoor locations. Outdoor digital screens have to be well-protected from the […]

Outdoor Screens – Use by Industry

More and more LCD, plasma and LED screens are being used in outdoor and there are a myriad of different industries that are now using outdoor screens for many different purposes. Outdoor Digital signage Public Information Direction and Wayfinding Timetables Advertising Advertising is one of the leading uses for outdoor screens and outdoor digital signage […]

Uses of Outdoor Screens – Public Information

Advertising and branding is commonly associated with the use of outdoor screens but outdoor digital signage is not the only use for using a modern flat screen display in an outdoor location; indeed, providing public information is by far the most common use of outdoor displays. From railway stations, bus stops and high street kiosks […]

Digital Poster – digital signage made easy

With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much […]

Advertising with Outdoor Digital Signage – A Growing Media

Outdoor Digital Signage is one of only two forms of advertising that is still growing in the UK (the other being mobile advertising) according to the Outdoor Advertising Association (OAA). This is possibly due to outdoor digital signage not only being more engaging to consumers compared to traditional static media but it is also perhaps […]