Category: outdoor advertising

Strengths and Weaknesses of Outdoor Digital Signage

Outdoor digital signage is a fast growing advertising medium. Already, it makes up for nearly a fifth of outdoor advertisements and is an effective form of promotion and marketing. Outdoor digital signage is not the same as other outdoor advertising media, though, and any prospective users need to understand its strengths and weaknesses. Strengths What […]

What Type of Enclosure – Protecting Outdoor Digital Signage

Outdoor advertising is a thriving industry, helped in part, by the rise of digital out of home (Dooh) that is now becoming almost as popular in outdoor locations as it is indoors. Outdoor digital signage is a thriving sector of the outdoor advertising industry, taking up nearly a fifth of all outdoor installations – and […]

Growing use of Outdoor Screens – LCDs under the weather

The LCD TV is a familiar sight in most people’s homes. Few people have yet to convert from the old boxy CRT televisions to the modern flat-screen devices. But the living room is neither the only place you will find an LCD TV nor is television viewing the only purpose they are used for. Because […]

Digital Signage and the Advantages of Outdoor

Digital signage is fast becoming one of the most popular advertising medium; it is certainly one of the fastest growing. It’s effective, low cost and can reach large audiences for a fraction of the investment of comparable advertising systems such as TV or radio. It is being deployed in retail units, transport hubs, concourses and […]

Outdoor TV Security – LCD Enclosure

More and more LCD TV screens are being taken to outdoor locations and used as outdoor digital signage, advertising, information screens or to provide outdoor TV entertainment. The growing use of such outdoor displays is due, in part, to the falling costs of LCD screens and the various options available for waterproofing and allowing exterior […]

Protecting Outdoor Screens during the Colder Months

The winter season brings with it many challenges. The dark nights and cold weather can affect all sorts of things and outdoor digital signage is no exception. The ice and snow can play havoc with an outdoor screen, often leading to permanent failures, so making sure you have adequate cold weather protection for an outdoor […]

Getting the Most from an Outdoor Digital Signage Display

Return on investment (ROI) is a common concern when embarking on digital signage. With higher overheads, outdoor digital signage is even more difficult to assess and ensure a return is made. So, maximising the most out of any outdoor screen is one method of ensuring that you are getting the maximum return on the initial […]

Outdoor Digital Signage – a beginner’s guide

Outdoor advertising is a growing industry. Year on year the sector continues to grow and part of this is down to the emergence of digital out of home (Dooh) displays used for outdoor advertising. While it is now an accepted an increasingly common form of outdoor advertising, outdoor digital signage is still quite a daunting […]

Digital Billboards – Challenges and Hurdles

The world of outdoor digital signage is a quagmire of obstacles and hurdles and yet it is a small wonder that so many people are still prepared to negotiate the challenges and embark on a digital outdoor campaign. The reason for this is perhaps due the many advantages that using display screens for outdoor advertising […]

Finding a Good Location for Outdoor Digital Signage

There are many important fundamentals when embarking on an outdoor digital signage campaign: protecting the screen from the weather, coming up with relevant content and selecting the appropriate hardware. Before any of this, however, one important factor has to be ascertained before anything else can commence – the location. Outdoor digital signage is becoming an […]