Category: out of home advertising

Reasons and Aspects for Physically Protecting Outdoor Digital Signage

Protection for outdoor digital signage often centers about weatherization and ensuring the screen is kept dry and in reasonable temperature ranges—highly important to ensure all-year round operation. While weather protection is important for outdoor screens, another aspect of protection that needs thinking about, however, is physical defense. While most outdoor screens offer some sort of […]

Tools for Retailers – LCD Ad Players

Most people will be aware of advertising screens, often seen around shopping malls, airports, gas stations, pharmacies and in other retail locations. Commonly referred to (mainly by the industry involved although not its customers) as digital signage, these screens are rapidly replacing static posters and advertisements traditionally used for out of home advertising. The digital […]

Customers Want to See Outdoor Digital Signage According to Research

Outdoor digital signage has always lagged behind indoor systems and there are obvious reasons for this: Added investment; protecting outdoor digital signage from the weather and vandalism; difficulties in installation; legal permissions, and so on. Currently, outdoor digital signage takes £1 in £8 of existing outdoor UK advertising revenue and is continuing to see year-on-year […]

Out of Home Advertising and the Digital Revolution

Out of home advertising has always been an effective form of marketing; the popularity of posters, billboards and outdoor signage around our high streets, shopping centres, retail parks and railway stations is testament to that. Of course, we spend a large proportion of our lives out of the home, commuting, shopping or spending our leisure […]

Protecting LCD Enclosures from Corrosion

Usually manufactured from steel, outdoor LCD enclosures, used to protect LCD and plasma screen in outdoor locations for use as outdoor digital signage, are. Steel is ideal for outdoor digital signage protection as it is tough and durable and can defend from vandalism, impacts and tampering. Steel is one of the most frequently used metals […]

Armagard Prepare for Screenmedia Expo 2011 – New Products Under Wraps

Screenmedia Expo 2011 begins this month on 18 May at Earl Court 2, London. The event, the UK’s leading trade fair for the Media & Advertising Industry will see thousands attend the two-day expo in London. And Armagard will be there, with some exciting new products to unveil. While it’s too early to provide clues […]

Outdoor Digital Signage and Night Time Advertising

Out of home advertising is as old a form of marketing as newspaper advertisements. Promoting products to people when they are out of the home, in the high street, railway station or driving down the highways is an effective method of marketing. Outdoor signs are everywhere, from posters and billboards along the high street, to […]