Category: out of home advertising

Size and Orientation for Outdoor Digital Signage

Around shopping malls, airports and other high footfall locations, digital signage screens are a common sight. Many indoor digital signage displays systems have similarities; often positioned in portrait mode and ranging from 32 to 36 inches. But when taking a screen outdoors, is this same size range and orientation, just as suitable? Surprisingly, very little […]

Outdoor Advertising Falters in the UK – But Digital Continues to Grow

Outdoor advertising in the UK, which has enjoyed steady growth for the last few years, is beginning to show signs of faltering; however, outdoor digital signage is still growing, according to the UK’s out of home advertising trade body, The Outdoor Media Centre. The total revenue for outdoor advertising fell by 1.2 percent for the […]

Digital Signage Getting Cheaper and Easier

When LCD screens first started being deployed out of the home for advertising, promotion and branding, digital signage was an expensive business. With the cost of screens, media players, networking and installation, only large advertising companies could get involved. But as the digital out of home industry continues to thrive, the cost of the technology […]

Digital Signage: Changing the Face of Outdoor

Out of home advertising is perhaps the oldest form of advertising still in use. Used long before TV, radio and newspaper advertising, out of home is still going strong today. With such potential high audiences, advertisers target commuters, drivers and pedestrians, with places like public transport offering captive audiences and generating high returns for advertising […]

The Three Major Environments for UK Outdoor Digital Signage

While still trailing behind indoor screens, outdoor digital signage is becoming increasingly more prevalent. Three major locations, however, dominate outdoor digital signage: roadside, transport and retail. Transport The leading outdoor digital signage environment with 50% of all spent revenue is transport. Including signs placed on subways in train stations and airports, the transport industry also […]

UK Outdoor Digital Signage to Double over Next Decade

A report by Kinetic, this week, suggests that outdoor digital signage revenue will double in the UK over the next decade, reaching £260 million by the year 2020. The boost will see total revenue for out of home advertising reach £1.5 billion, almost doubling its current level of £880 million, the company say. Kinetic say […]

Washroom Advertising with Digital Signage

Digital signage Advertising is most effective when there is a captive audience. Screens placed in waiting rooms, departure lounges, on buses, trains and other locations where people have little else to do, have more chance of being viewed than those screens placed around shopping malls and other locations where people are busying about. When on […]

Outdoor Digital Signage Opportunities in India

As the world’s largest democracy and one of the fastest growing economies, India provides plenty of opportunities for outdoor advertisers. With a population of over a billion and a burgeoning middle class, many large multinationals are looking to the subcontinent to grow their businesses. Outdoor advertising is widespread throughout India, but a recent convention suggests […]

Outdoor Digital Signage and Sexual Imagery

British outdoor advertisers, including outdoor digital signage users, have been asked to avoid placing advertisements with sexual imagery, in a long running debate about the appropriate nature of advertising content that can be viewed by children. Following a report by prepared by the Mother’s Union, entitled, ‘Independent Review of the Commercialisation and Sexualisation of Childhood,’ […]

London’s Big Screens – Outdoor Digital Signage in the Capital

Outdoor digital signage is expanding rapidly in the UK with more and more screens cropping up in towns and cities all over the country. Currently, one in eight pounds spent on outdoor advertising goes on digital, but with rapid growth in the outdoor digital signage market, it is expected that digital may one day overtake […]